Key features of Optimizely Data Platform Lite
Flexible data model
Data Platform Lite creates connections between Optimizely systems to meet the needs of your business, whether it is B2C, content-centric, or commerce-centric. Data Platform Lite is the connective tissue that unifies the DXP providing marketers more control over their data.
Customer Data Platform (CDP)
Data Platform Lite provides customers with essential CDP capabilities, harmonizing the data on the assets you create, the behaviors you want to optimize and the customers you care about into unified customer profiles. Align your teams on the data as Data Platform Lite automates sharing intelligence and insights across Optimizely products. To use these insights for orchestration and act on your data, read more about advanced data management offered by Optimizely Data Platform (ODP).
Unified customer profile
Drill down into individual customer records, with harmonized data across browsers, devices, and channels. Data Platform Lite collects and harmonizes customer data from across the DXP in real-time to create a 360-degree view of your customers.
Dashboards & analytics
Quickly access the information you need on how your business is performing at a much deeper level than standard web analytics. Push data to your favorite BI tools or leverage the data share with Snowflake.