Google is sunsetting Optimize on September 30th 2023, so how do you keep your experimentation program running? Optimizely can help. We offer the world’s leading experimentation platform. We’re recommended by Google Cloud. And right now, we’ve got an exclusive discount offer to welcome Google Optimize customers on board.
Web experimentation with all the features you need
Every type of experiment you’re running and more is available in Optimizely Web Experimentation. Create personalized experiences, targeted messages and recommendations.
Maximum performance
Optimizely Web Experimentation is the world’s fastest experimentation platform offering less than 50 millisecond experiment load times, meaning you can run more experiments simultaneously in more places, without affecting User Experience or page performance.
Personalization with confidence
Optimizely Experiment give insights into your personalization efforts like never before. Get closer to hyper personalized experiences faster, with more confidence.
Powerful integrations
Optimizely Web Experimentation seamlessly integrates with all your Google products and other best-in-class tools to create a digital experience stack that maximizes results.
Works with Google Analytics 4 Works with Google Ads
Easy to implement and use
Replace Google Optimize with a single update. It works on any website and allows marketers and developers to test and experiment across any touchpoint in the customer journey.
Global support and expertise
Every account comes with our world-class expertise, support and services for sustainable success. We’ll help every step of the way from switching from Google Optimize to setting up and growing your experimentation program.
| Optimizely | Google Optimize | |
| Statistically sound results Easy to use Stats Engine with enterprise-grade reporting, error-proof sequential stats |  | Bayesian only No error controls |
| Real-time results Complete experiments within hours when traffic permits, and take a quick peek as the results come in live | |  |
| Show the winning variant sooner Using multi-arm bandit machine learning, serve more people the outperforming variant | | |
| Flexible analytics for data science You choose what data to send and have flexibility over what to report or run experiments on | | |
| Zero-latency SDK for server-side experimentation No network blocking requests, for those who want to test their apps without sacrificing loading speed | | |
| Test even faster with CDN experimentation Offload some logic to the web, with instant-loading CDN testing with an easy to use visual editor | | |
| Comprehensive developer documentation With an active community of optimizers on Github | | |
| Powerful integrations Use data from Salesforce, FullStory, Segment, Contentful CMS and more in experiments | | |
| Experiment everywhere Test in apps, in code, on the web, anywhere | | |
| Turn features off and on remotely Roll out features in-code using SDKs available in 10+ programming languages for those more technically inclined | | |
| Experiment ideation and planning Planning, scoring, and voting functionality to improve efficiency and experimentation velocity | | Basic |
| Advanced personalization tools Designed to build the richest, most relevant experiences and use machine learning to power audience creation | | Basic No machine learning |
| Global ROI focused support On-demand services, and strategic consulting team to increase your experiment velocity and win rate | | |
| PCI compliance Experiment through the end of funnel. For example within checkout experiences | | |
Google Optimize and Google Optimize 360 are Google’s now deprecated tool for running A/B tests on the web. It will be sunset on September 30th of this year (2023). It allowed businesses to test variants of their web pages using experiments and compare how they perform against a set objective.
No, they’re quite different. Both can run experiments on web pages, but Optimizely Web Experimentation has a wider and more established set of capabilities. Optimizely created the web A/B testing category back in 2010 after its founders worked on Obama’s presidential campaign. Google Optimize, being sunset on September 30th, is a free web testing product with more basic capabilities.
No. Although Optimizely Web Experimentation runs on Google’s blazing fast Google Cloud Platform and many Optimizely products integrate with Google products, Optimizely is a totally different company.
As the world’s fastest web A/B testing platform, Optimizely Web Experimentation lets businesses discover customer insights and create high-converting websites in the blink of an eye.
The Optimizely Digital Experience Platform (DXP) allows businesses to orchestrate, monetize and experiment with their websites and apps. Products like Web Experimentation, CMS, ecommerce and more bring you closer to your customers and help you grow.
Optimizely created the first ever web experimentation platform. Today it is still the most used platform and continues to be trusted by the world’s leading brands, including Google. With the sunset of Google Optimize, Google itself stated Optimize "does not have many of the features and services that our customers request and need for experimentation testing" (source).
Google Optimize and Google Optimize 360 will turn off on September 30 2023. Any running experiments or personalization campaigns will run until that date, but will be turned off when the service goes offline. You will not be able to access, export or interact with your experiments beyond September 30th.
'Sunset' is the term Google uses to describe their Optimize A/B testing tool being discontinued. Google announced it will be sunsetting Google Optimize on September 30th of this year. Experiences using the service, will stop running and users are encouraged to find alternative tools for running experiments. Optimizely, as the most popular experimentation platform, is highly recommended as an alternative.
Google says they 'investing in third-party A/B testing integrations for Google Analytics 4' and will support more A/B testing integrations in Google Analytics 4 going forward. Their Optimize product does not offer all features modern experimentation programs demand and will go offline soon (source). To keep your experiments running, you should consider moving them to another service.
