Skip to content
Optimizely Logo

Amsterdam Roadshow

Transform digital experiences with Opal AI. Drive significant growth.

Join forward‑thinking leaders for an afternoon of insight, networking, and practical strategies to unlock the full potential of your digital presence.

feb.
25

feb., 25, 2026

Pakhuis de Zwijger

Amsterdam, NH, Netherlands

Hosted by:

Få tillgång nu

Välj land
State
Province

Du behöver ange dina kontaktuppgifter för att ta del av detta innehåll. Det innebär att vi då och då bjuder in dig till Optimizely-event och webinar samt skickar dig bransch- och produktnyheter.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Date: February 25, 2026 | Venue: Pakhuis de Zwijger, Amsterdam

Why attend

  • Learn from experts and peers. Expect inspiring content and real‑world stories that show how modern teams achieve measurable impact with Optimizely.
  • Network with innovators. Connect with industry leaders and Optimizely specialists to exchange ideas and accelerate your roadmap.
  • Walk away with action. Focused sessions designed to help you enhance digital experiences and optimize customer journeys—powered by Opal AI.

Agenda highlights

Morning — Customer‑only breakouts
Tailored sessions for Experimentation and Orchestrate customers: best practices, advanced strategies, and hands‑on ways to leverage Opal AI for measurable results.

Afternoon — Roadshow Time!

A dynamic program featuring keynote voices, including:

  • Frans Riemersma (MartechTribe) — marketing technologist, researcher, and advisor; co‑publisher of MartechMap.com and the annual State of Martech report.
  • Tara Corey (Optimizely, SVP Marketing) — Optimizely’s vision for the next era of AI‑powered digital experiences.

You’ll also hear compelling customer case studies that demonstrate real‑world impact with Optimizely.

Who should attend

This event is designed for forward‑thinking leaders looking to discover cutting‑edge strategies and innovative solutions for digital experience.

What you’ll take away

  • A clear view of how Opal AI and Optimizely solutions can enhance your digital presence and accelerate growth.
  • Practical frameworks to optimize journeys and drive measurable results.
  • New connections with peers, partners, and Optimizely experts.

Agenda

9:30 fm-12:00 em
[Customer-Only] Optimizing Value Workshops
Start your day with dedicated breakout sessions tailored for our Experimentation and Orchestrate customers. Dive deep into product-specific insights, best practices, and advanced strategies for leveraging Opal AI to enhance your digital experiences and drive measurable results.
12:00 em-1:00 em
Lunch & Registration
1:00 em-1:30 em
Opening Keynote by Frans Riemersma, MartechTribe
Learn how composable martech works like LEGO, why your stack is nearly perfect, and how deterministic systems and GenAI unlock maximum value today and tomorrow.
1:30 em-2:00 em
Inside the Minds of Marketing Leaders: Why it all feels harder than ever — and how leading teams are responding

Marketing and digital leaders are navigating a perfect storm: broken tech foundations, rising expectations, and an evolving set of channels — all influenced by AI and new buyer behavior.

In this keynote, Tara Corey, SVP of Marketing at Optimizely, shares a first-hand account of the very real challenges impacting today's marketing organizations — and how leading teams are responding. Drawing from Optimizely’s own journey, she’ll share what it takes to fix the foundation, balance competing priorities, and build momentum for what’s next.

2:00 em-2:30 em
Customer case: How Opal AI Powers Global Impact at Unicef
Discover how UNICEF leverages Opal AI for global good in their session, “AI for Good: How UNICEF Uses Opal AI for Global Impact.” Learn how advanced AI is making a tangible difference in humanitarian efforts.  
Danai Sotiropoulou
Danai Sotiropoulou
Loannis Gedeon
Loannis Gedeon
3:00 em-3:30 em
Transition Break
Take a moment to relax with coffee, then choose between two breakout sessions: Experimentation or Agent Orchestration.
3:00 em-3:30 em
Experimentation break-out: Revenue-driven Analytics
Learn about the next-generation Experimentation Analytics. Presented by Darcey Lachtman, Solution Strategy Director at Optimizely
3:00 em-3:30 em
Experimentation break-out: From Idea to Impact: How We Built an AI-Driven Experimentation Culture
Best-practice presentation by Tomáš Voves of LiveSport
Tomáš Voves
Tomáš Voves
4:30 em-5:00 em
From Beans to Breakthroughs: The Nespresso Experimentation Journey and What's Next
Learn all about the Nespresso Experimentation Journey and What's Next.
Alina Nazarkevych
Alina Nazarkevych
Rebeca Torrent
Rebeca Torrent
3:00 em-3:30 em
Agent Orchestration breakout: Meet the Agents
AI Agent breakout
3:30 em-5:00 em
Agent Orchestration breakout: Unleash Your Inner Engineer: Build an AI Agent in 90 Minutes
Bring your laptop and roll up your sleeves—this is a hands-on session where you’ll build your own AI agent using Opal.
5:00 em-6:00 em
Post-Event Networking & Refreshments
Don't miss this opportunity to connect in a casual setting. Join us for post-event drinks to discuss the day's topics, share ideas, and expand your professional network.

Pakhuis de Zwijger

Piet Heinkade 179, Amsterdam, NH, 1019 HC, Netherlands

Get directions