1 februari, 2021

Looking for the fastest rising star in DXP? It’s Optimizely

Alex Atzberger
Chief Executive Officer

Alex Atzberger is the CEO of Optimizely. Alex joined Optimizely in 2019 after spending nearly 15 years with SAP, where he was President of SAP hybris and previously SAP Ariba. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum, and he holds an MBA from Harvard Business School. He lives with his wife and dogs in New York City.


For the second consecutive year, we were named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, and in our highest position to date. This result is the culmination of how tirelessly our team has worked with customers and partners, particularly in the last 12 months, to help companies adjust to a rapidly changing market environment where compelling digital experiences are no longer a nice-to-have but a must-have.

The recognition is also a reflection of our product strategy - the same strategy that led us to rebrand our business to Optimizely last week. There is an immense need in the market to level the playing field in today’s digital-first world. Every digital touchpoint needs to be continuously optimized based on customer data and exactly where they are in their journey. By combining our two decades of experience in understanding content and commerce deeply as Episerver, with the best-in-class experimentation capabilities we’ve integrated from Optimizely, we’re now positioned to democratize a data-driven approach for marketers, developers, content editors and digital leaders in a way that’s sophisticated and simple. Rather than trying to stick together multiple solutions, our DXP provides a seamless experience leveraging data to guide you on who to show what content and how.

Our purpose is clear: empower people to unlock digital potential. It’s a journey without a finish line. We love working with our customers and partners on helping every brand to fully tap into their potential. What is rewarding about this year’s Magic Quadrant is the significant jump we made in our ability to execute, which is reflected in the more than 250 go-lives that we had as a business.

Continuous improvement is deeply embedded culturally in our business as we embrace experimentation in all its forms. We’ll continue to improve how we experiment, how we solve pain points for our customers, and how we ultimately become the voice that others look to for driving tangible innovation. That will always be what sets Optimizely apart.

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