Report Report

Forrester Wave Feature Management & Experimentation

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Optimizely has been named a Leader in The Forrester New Wave™ for Feature Management and Experimentation, Q2 2021. According to the report, “Optimizely comes from traditional A/B testing for marketing but also serves application development teams with a full stack offering. This delivers both experimentation and leading analytical capabilities with patented analysis algorithms.”

The Forrester New Wave™: Feature Management and Experimentation report provides details on how well each vendor scored against 10 criteria and where they stand in relation to each other. AD&D professionals can use this report to select the right partner for their feature management and experimentation needs.

The report includes:

  • An overview of feature management and experimentation trends
  • The strengths of seven feature management and experimentation vendors
  • Assessments of each vendor’s scorecard
  • In-depth analyses and helpful information for enterprises that want to invest in a robust strategic vision for content and app delivery

We believe being named a leader in this Wave evaluation validates the strength of our solutions as well as our comprehensive approach that brings together DXP capabilities for data, content, commerce and optimization," said Justin Anovick, chief product officer of Optimizely. “We’re committed to helping brands unlock their digital potential, and our robust experimentation solution is instrumental in supporting this mission.

-Justin Anovick, Chief Product Officer, Optimizely