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Optimizely Roadshow: Stockholm

The largest stop on the Optimizely Roadshow, bringing together over 300 people at the iconic Fotografiska, Stockholm, to explore the power of Experimentation and Personalization.

May
22

May 22, 2025

11:00 AM CET

Fotografiska, Stadsgårdshamnen

Stockholm, SE

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Join customer workshop: 'Building a Personalisation Playbook'

Du behöver ange dina kontaktuppgifter för att ta del av detta innehåll. Det innebär att vi då och då bjuder in dig till Optimizely-event och webinar samt skickar dig bransch- och produktnyheter.

When signing up for this event, you acknowledge that your Personal Data will be shared with our partners for follow-up purposes only for this particular event.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Join us in Stockholm for an afternoon of insights, innovation, and industry connections—all set against the stunning backdrop of Fotografiska, with a summer celebration twist.

The Optimizely Roadshow is your must-attend event for cutting-edge digital experience strategies. Discover the latest advancements in Experimentation and Personalization, designed to help you optimize customer journeys and drive impactful results.

Bonus for Experimentation customers: Join our exclusive workshop “Building a Personalisation Playbook” at 10:30, ahead of the main event at 13:30. Just select “Yes” in the form under Join customer workshop to reserve your spot.

And the day doesn’t end there—wrap it all up with an exclusive after party at NOVA House, Stadsgården 6, generously sponsored by NOVA Consulting Group. Great views, great vibes, and even better conversations. Please see the full agenda below.

Agenda

10:30 - 12:00 Bonus for Experimentation customers: Building a Personalisation Playbook, Sama Asali, Senior Consultant, Strategy & Value and Mark Wakelin, Principal Consultant, Strategy & Value Strategy & Value
13:30 - 14:00 Welcome by Optimizely Executive Jessica Dannemann, Chief Worldwide Partner Ecosystem
14:00 - 14:40 AI Session and Demo, David Knipe, VP, Solution Architecture
14:40 - 15:00 Break
15:00 - 15:30 Keynote "Solving the Content Crisis: How the Content Layer Fuels Personalization at Scale" by Rasmus Houlind, Omnichannel institute
15:30 - 16:00 Case study - Fostering an experimentation-first mentality at Adyen.com, Julot Ernst, Product Manager and Julian Onderwater, Frontend Engineer
16:00 - 16:15 Break
16:15 - 16:45 Panel discussion (Birgitta Nordström, SEB, Elin Stråkendal, UNHCR Sverige, Daniel Gineman, Elite Hotels)
16:45 - 16:55

Closing by Optimizely Executive Jessica Dannemann, Chief Worldwide Partner Ecosystem
17:00 - 17:30 Networking over drinks
17:30 - 19:00 Dinner buffé
19:00 - late After party sponsored by EPINOVA

Secure your spot today and be part of the conversation!

 

Fotografiska, Stadsgårdshamnen

116 45 Stockholm, Stockholm, 116 45, SE

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Test + Learn: Experimentation

Join us at Test + Learn to hear from experts and industry leaders transforming and scaling experimentation into a revenue growth driver.