Skip to Main Content

The customer experience race to buying cars online

diagram

GET YOUR COPY

Salutation
Välj land
State

Du behöver ange dina kontaktuppgifter för att ta del av detta innehåll. Det innebär att vi då och då bjuder in dig till Optimizely-evenemang och webinar samt skickar dig bransch- och produktnyheter.

I agree that my details may also be passed to Candyspace & Contentsquare, who may use this data in accordance with their privacy statements on their website.

Candyspace privacy statement

Contentsquare privacy statement

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Buying a car is a complex process with multiple considerations and dependencies. And lately, potential customers are now demanding a far more effortless and seamless experience when it comes to purchasing a vehicle. 

In this report, produced in conjunction with our Platinum Partner Candyspace, we look at digital trends influencing the car-buying journey and how OEMs and dealers are working towards creating a superlative, frictionless experience for their customers. As part of our wide-ranging research, we spoke at length with three key industry figures: Claire Andrews, Marketing Director – Mazda, Jules Tilstone, Managing Director – DS Automobiles and Victoria Rhodes, European Marketing Manager – Luxury automotive brand.