Tina Nelson
Product Evangelist Director, Optimizely
Video
Keeping Pace with the Acceleration of Digital Transformation in B2B and Manufacturing
In the wake of the COVID-19 pandemic, B2B customers have developed an increasing reliance on and preference for digital channels, with their expectations of suppliers heightening and evolving.
This drastic shift presents an incredible opportunity for B2B organisations to revamp their digital brand experience to increase profitability, become more customer-centric and differentiate themselves from the competition. There has never been a better or more critical time to undergo a digital transformation then now!
In the B2B manufacturing industry specifically, gone are the days of long ordering processes, difficulty finding products, lack of pricing information and endless delivery issues.
B2B manufacturers & distributors need to capitalise on their customers’ desire for digital engagement and deliver on expectations of expertise, speed & transparency by adopting a comprehensive, focused digital commerce strategy.
Join senior leaders from Optimizely & partner, Ameex Technologies, as they sit down with Kyle McCollom, Director of IT at S&S Trucks, for an Executive Virtual Fireside Chat to explore S&S’s digital transformation journey and how adopting online commerce helped them increase customer lifetime value (CLV) by over 500%!
During this interactive session, we will explore:
- What makes the B2B customer journey unique? - The latest trends and insights from the B2B landscape in South East Asia.
- The importance of laying the technological foundations for sustainable business success and creating a digital-first culture within B2B organisations.
- Customer Spotlight: How Ameex helped S&S Trucks increase their Customer Lifetime Value (CLV) over 500% and Average Order Value over 62.5% by leveraging Optimizely’s leading DXP & Commerce Solutions.
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