Demonstrate results with intelligent, full-scope analytics
Make informed decisions that improve marketing processes
Deliver data-driven content for every step of the buyer’s journey
Demonstrate content’s impact on your bottom line
Boost team efficiency — be transparent
Full visibility into your content operation and end-to-end insights across the customer journey helps teams align on goals and important business metrics all along the way.
Create smarter content that converts
Content-centric performance data allows teams to identify which pieces of content drive the most traffic across topics, formats, and channels so you identify what’s working, and refine what isn’t.
See what's driving the most engagement with your audience
Assess the value of your content using proprietary behavioral metrics like attention time and engagement rate that calculate how your audiences truly consume an asset.
Prove the ROI of any campaign or piece of content
Connect campaigns and content to revenue and prove value with a scalable, cost-efficient strategy based on a per-asset breakout of how marketing influenced each deal.
Loved by marketers just like you
Welcome is a great tool for marketers to run campaigns effectively and efficiently. It gives control to the marketer and helps in immediate campaign execution by reducing the time spend on operational work."
Product Management/Marketing, Services Industry
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Find out how Welcome’s performance measurement tools can help your team transform its marketing operations.