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Find out how Welcome’s performance measurement tools can help your team transform its marketing operations.
Demonstrate results with intelligent, full-scope analytics
elcome‘s marketing performance software provides the metrics teams need to prove ROI and surface actionable insights.Make informed decisions that improve marketing processes
Actionable, content-centric insights give you and your team the ability to plan better and produce higher-quality campaigns and content.
Deliver data-driven content for every step of the buyer’s journey
Publish and push the right content at the right time with granular data that makes it easy to identify which pieces drive desired behaviors and when.
Demonstrate content’s impact on your bottom line
Show your program’s impact on the end-to-end marketing and sales funnel, and clearly measure the value marketing has on growing pipeline and revenue.
Boost team efficiency — be transparent
Full visibility into your content operation and end-to-end insights across the customer journey helps teams align on goals and important business metrics all along the way.
- Capacity Planning & Time Tracking
- Efficiency & Productivity Analytics
- Workflow Optimization
Create smarter content that converts
Content-centric performance data allows teams to identify which pieces of content drive the most traffic across topics, formats, and channels so you identify what’s working, and refine what isn’t.
- Data-Driven Ideation
- Conversion Tracking
- SLA Reporting
See what's driving the most engagement with your audience
Assess the value of your content using proprietary behavioral metrics like attention time and engagement rate that calculate how your audiences truly consume an asset.
- Enterprise-grade Workflows
- Intelligent Alerts & Notifications
- Brand Compliance & Approvals
Prove the ROI of any campaign or piece of content
Connect campaigns and content to revenue and prove value with a scalable, cost-efficient strategy based on a per-asset breakout of how marketing influenced each deal.
- Lead Generation Tracking
- Opportunities & Deals Influenced
- CRM and Marketing Automation Integrations
Loved by marketers just like you
Welcome is a great tool for marketers to run campaigns effectively and efficiently. It gives control to the marketer and helps in immediate campaign execution by reducing the time spend on operational work."