Welcome to The Personalization Hub - your source for learning how to engage your customers with personalized experiences at scale with our webinars, content, and videos.
The increase in brand preference for personalized experiences has a significant financial impact. After crunching the numbers, the McKinsey Global Institute found the value of personalization to be in the trillions of dollars across eight verticals.
Optimizely Personalization makes it easy to scale personalized customer experiences.
Crate and Barrel increased homepage conversion rates by 20%+ using Personalization.
Brooks Running improved the customer experience and decreased return rates by 80%.
Use data to target your users paired with experimentation to ensure you are giving your customers the tailored experience that drives results.
Optimizely is the only experimentation-first personalization platform. Learn more about Adaptive Audiences, Adaptive Recommendations, and Dynamic Customer Profiles in this clip from Opticon, our annual user conference.
Get familiar what what personalization means and how it works with these resources.
Not sure how to get started? Watch the on-demand demo to learn how you can create targeted messages and recommend the most relevant content for your customers.
Personalization is marketing's biggest buzzword - but what does it actually mean? Personalization from A to Z is your go-to guide for understanding personalization.
Getting started with personalization can seem like a daunting task, but it doesn't have to be. Read how you can get started with personalization in five easy steps.
Now that you're familiar with what personalization is, it's time to think through your personalization strategy. These resources will help.
Discover how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
From ads to onsite experiences, IBM is creating one cohesive customer journey.
Learn how Crate and Barrel scales their website reach and drives substantial business impact through personalization.
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