Module Thomke Copy

The Thomke Talks

A Five-Part Series on Innovation & Digital Experimentation

The Thomke Talks:

Digital Experimentation is a Competitive Advantage for the Enterprise


The Surprising Power of Online Experiments

For further insights from Professor Thomke, see this Harvard Business Review article (co authored with Ron Kohavi, the head of the Analysis & Experimentation team at Microsoft), where they discuss why mastering experimentation is essential for competitive advantage.