The role of the marketer is changing. And it’s changing fast. In an increasingly digital world where competition is fierce, it’s not enough to simply rely on our hunches to drive us forward. We have to replace our digital guesswork with evidence-based optimization. But in the past only a few companies — Amazon, Facebook, and Google — made experimentation a fundamental business practice, launching tens of thousands of experiments a year. Today, experimentation is becoming the new normal for a digital business. From digital first companies like Atlassian to industry leaders like Visa, we are seeing a sense of urgency to build out a dedicated digital experience optimization team.
As the Head of Growth at Earnest, a technology-driven financial company specializing in low-cost lending, Matt Bivons stresses the importance of experimentation across all products and teams. For Bivons, experimentation is seen as a way to incorporate customer feedback and data into everything the company does and make changes in real-time.
The rules for the media industry are being written anew. Jessica and the Fullscreen team are welcoming a new guard of content creators and consumers by building products that support how they want to create and be entertained.
There’s never been a bigger opportunity to feed hungry diners across the country. Aaron and Grubhub’s product organization are changing how diners get their food, one experiment at a time.
With a passion for education, Bryan and the General Assembly team are breaking new ground in education by building a learning ecosystem that supports the delivery and consumption of career-transforming educational content.
After honing her acquisition and retention marketing instincts at Match.com and Hipmunk, Erin teamed up with subscription e-commerce startup Rocksbox to bring their disruptive offering to market.
Transforming the Customer Experience: A Digital Disruptor’s Guide
Discover six best practices for reimagining your customer experience and meet digital disruptors who are using the scientific method and experimentation to iterate, innovate, and grow their businesses faster than ever before.Download the eBook
Optimizing the Customer Experience through Innovation
Learn how digital disruptors are harnessing the power of digital to drastically change customer experiences. Gain insights into how you can create a culture of innovation at your company and hear about best practices for harnessing new digital technologies to transform customer experiences.Watch the Webinar
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