Press

Keep up to date with how Optimizely is enabling businesses to deliver better experiences on web and mobile. You can also get the latest from us via Twitter, Facebook, and Google+. Please contact us for press inquiries or partnership inquiries.

News

Jan 2019

Optimizely Expands Senior Leadership with New VP of Product Marketing and Chief Revenue Officer

Jan 2019

Optimizely Expands Senior Leadership With Executive Appointments in Sales and Marketing

Dec 2018

Cancer Research works to improve users’ digital experience

Dec 2018

How “digital body language” can bring a human touch to marketing

Dec 2018

Atlassian Optimizely aim to clean up developer data quality

Dec 2018

Optimizely and Atlassian Unveil New Integration That Enables Developers to Track the Status of Every Product Experiment In Real Time

Dec 2018

Optimizely Unveils New Integration with Atlassian's Jira Software That Enables Developers to Track the Status of Every Product Experiment In Real Time

Dec 2018

Claire Vo: The Return on Digital Experience Optimization

Nov 2018

Getting started with CI/CD: 4 success factors

Nov 2018

Getting Physical: Three Tips For Bridging Online And Offline Experiences In The New Year

Oct 2018

How do you Implement Effective Product Experimentation?

Oct 2018

You Cannot Downsize Your Way To Profit: Newspapers' Lesson In Customers' Changing Habits

Oct 2018

Wayfair Is Opening Up 2 Pop-Up Shops to Target Customers for the Holiday Season

Sep 2018

Optimizely Launches Adaptive Audiences

Sep 2018

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

Aug 2018

Optimizely appoints Alasdair Henderson as UK General Manager

Jul 2018

Optimizely Expands U.S. Footprint with Office Opening in Austin

Jul 2018

Optimizely’s Claire Vo Talks Successful A/B Testing at Scale

Jun 2018

World Champion and Gold Medalist Michael Phelps announced as Keynote Speaker at Opticon18

Jun 2018

22 Books Highly Recommended by Successful People

Jun 2018

Conversion Optimization is Product Management

May 2018

Optimizely Returns to Las Vegas and Announces its Speaker Lineup for Opticon18

Apr 2018

Optimizely Launches Feature Management For Product Development Teams

Feb 2018

Harvard Professor Joins Optimizely Board

Feb 2018

Harvard Professor Joins Optimizely Advisory Board as Company Momentum Continues

Dec 2017

Optimizely Achieves ISO 27001 Accreditation In Latest Commitment to Security Governance

Oct 2017

Optimizely Launches Program Management - First to Scale Experimentation Programs to Deliver Company Wide Business ROI

Oct 2017

Optimizely Kicks Off Opticon 2017, Enabling Customers to Accelerate Digital Optimization by up to 300% and Scale Experimentation Programs

Oct 2017

Optimizely Launches Education Academy to Empower all Product, Marketing and Technical Employees to Experiment

Sep 2017

Optimizely unveils expanded measurement capabilities to meet the needs of enterprise-wide experimentation

Aug 2017

Joshua Foer Joins Sir Ken Robinson and Reshma Saujani in Opticon Keynote Speaker Lineup

Aug 2017

Silicon Valley start-up Optimizely sets up Asia-Pacific hub in Sydney

Aug 2017

Optimizely Continues Global Growth With New Office in Sydney, Australia

Jul 2017

Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale with Confidence

Jul 2017

Optimizely Surpasses $90 Million in Recurring Revenue and Hires Jay Larson as CEO to Grow to $1 Billion and Beyond

Jul 2017

Optimizely hires Jay Larson as its new CEO

Jul 2017

Optimizely Announces Keynote Speakers for Opticon 2017 in Las Vegas

Jul 2017

Optimizely Announces Keynote Speakers for Opticon 2017 in Las Vegas

May 2017

Optimizely enhances Experimentation Platform with PCI compliance

May 2017

Optimizely Enhances Experimentation Platform with PCI Compliance

Apr 2017

Optimizely buys Experiment Engine for its optimization tools

Apr 2017

Optimizely Acquires Experiment Engine

Apr 2017

Optimizely Acquires Experiment Engine to Power Deeper Collaboration, Management and Analysis for Enterprise Experimentation Programs

Apr 2017

Optimizely acquires Experiment Engine to offer more collaboration tools for big companies

Mar 2017

Optimizely's Industry-First Over-the-Top Experimentation Platform Now Generally Available

Mar 2017

Optimizely expands its experimentation platform to OTT TV

Sep 2016

New Optimizely X platform encourages web experimentation

Sep 2016

Introducing Optimizely X: The Experimentation Platform

Sep 2016

Introducing Optimizely X: The Experimentation Platform for Marketers, Developers and Product Managers to Experiment Everywhere

Sep 2016

Introducing Optimizely X

Sep 2016

Optimizely X launches so marketers can experiment everywhere, including TV

Sep 2016

Optimizely X Launched for Marketers, Developers and Product Managers to Experiment Across Any Device, Channel or Application

Sep 2016

Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’

Sep 2016

Optimizely targets developers with its new testing platform, Optimizely X

Sep 2016

Retailers must focus on user experience, research says

Aug 2016

How To Create A Better Customer Experience

Aug 2016

UK Consumers Seek Better Online Engagement

May 2016

3 Web Testing Tips From A Billion Dollar Big Data Analytics Team

May 2016

Online first model for new initiatives drives down cost and risk

May 2016

Optimisation: a c-suite priority?

Apr 2016

Case study: how a children’s personalised publisher saw an 18% sales rise

Apr 2016

Three Steps to get your Team on board with Optimisation

Mar 2016

Three steps to get your team on board with optimisation

Feb 2016

How Optimizely executive's passion for products drives major growth

Feb 2016

The Science Behind Facebook’s New Reactions: Why Mark Zuckerberg Said Nay To A ‘Yay’ Button

Feb 2016

Looking for a Reaction

Feb 2016

Facebook gives everyone access to Reactions, its ‘Like button’ extension

Feb 2016

Dan Siroker's Optimizely Helps Turn Data Into Better Decisions

Feb 2016

E-Commerce: How to Stand Out from the Crowd

Feb 2016

Twitter launches Fabric app for iOS and Android

Feb 2016

How presidential campaigns are building the perfect website

Jan 2016

Easily A/B Test Images with Optimizely & Shutterstock

Jan 2016

Shutterstock Partners with Sprinklr, Optimizely

Jan 2016

Optimizely names UK Manager

Jan 2016

Five e-commerce best practices to stand out from a saturated market

Jan 2016

3 Ways User Experience Impacts Your Brand

Dec 2015

This Is What 2016 Has in Store for Technology

Nov 2015

50 enterprise startups to bet your career on in 2016

Nov 2015

Neun Tipps zur Optimierung Ihres Online-Shops

Nov 2015

These Employers Give Moms and Dads Equal Baby Leave

Nov 2015

How to not kill your SaaS: How I overcame my dangerous addiction to PGH (Premature Growth Hacking)

Nov 2015

Optimization tips for Black Friday and Cyber Monday

Oct 2015

Start-up Optimizely shares a financial model for parental leave

Oct 2015

Optimizely Now Available Via Twitter Fabric

Oct 2015

Jack Dorsey wants to 'reset' Twitter's relationship with developers

Oct 2015

How Twitter Inc (TWTR) Convinced 250,000 Mobile-App Developers Of Fabric’s Worth

Oct 2015

Dorsey appeals to developers, which means users

Oct 2015

Twitter Fabric now integrates with Stripe, Amazon Web Services, and Fastlane

Oct 2015

Twitter just added nine new SDKs to Fabric

Oct 2015

Optimizely raises US$58 million to build out personalisation platform

Oct 2015

Optimizely raises $58 million in latest funding

Oct 2015

Optimizely Raises $58 Million In Funding, Increases Revenues 100%

Oct 2015

Testing Company Optimizely Raises $58M As It Moves Into Personalization

Oct 2015

Optimizely raises a fresh $58M to expand content testing platform amid rapid growth

Oct 2015

A Google engineer who quit to work on Obama’s presidential campaign just raised $58M

Oct 2015

San Francisco startup founded by former Googlers grabs $58 million in funding

Oct 2015

A/B Testing : Optimizely lève 58 millions de dollars

Oct 2015

4 Ways Data-Driven Personalization Will Improve Your Business

Oct 2015

Optimizely Raises $58 Million to Optimize the World

Oct 2015

Optimizely Personalization Now Available

Oct 2015

Optimizely Announces Personalization Solution

Sep 2015

Optimizely Named Industry Leader in Online Testing

Sep 2015

Seven ways to personalize online marketing

Aug 2015

What your team can learn from team Obama about A/B testing

Aug 2015

Priceline’s Caine: ‘Everything is an A/B test’

Jul 2015

The Secret to Winning a Presidential Campaign

Jul 2015

GOP: It’s no longer playing catch-up to Clinton on tech outreach

Jun 2015

Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

Jun 2015

Optimizely Personalization Announced: General Release Set For Fall 2015

Jun 2015

Optimizely introduces new personalization capabilities for web and mobile

Jun 2015

Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools

Jun 2015

Optimizely Moves From Simple A/B Testing To Complex Personalization

Jun 2015

Optimizely promises Netflix-style personalization for every Web site

Jun 2015

Optimizely Introduces Personalization

Jun 2015

E-retailers plan to spend more on website testing

Jun 2015

A Sneak Peek Into Optimizely’s First Industry Benchmark Report

Jun 2015

Introducing Optimizely Personalization

Apr 2015

Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder

Apr 2015

2015 Best Places to Work in the Bay Area, Large Companies

Apr 2015

Candidates Seek Big Bucks from Big Data in 2016 Race

Feb 2015

Top 10 Y Combinator Companies by Funding Stage

Jan 2015

Optimizely GA Release of Stats Engine Facilitates A/B and Multivariate Testing

Jan 2015

Optimizely Claims 'Breakthrough' in Online Testing Platform

Jan 2015

A Massive Social Experiment On You Is Under Way, And You Will Love It

Jan 2015

Statistics for the Internet Age: The Story Behind Optimizely’s New Stats Engine

Nov 2014

Optimizely Now Powers Connected Experiences Across Web and Mobile

Nov 2014

Optimizely wants to fine-tune the mobile web

Nov 2014

Optimizely Brings A/B Testing to Mobile

Nov 2014

Don't Let Mobile Pass You By

Oct 2014

What Some of Google's Most Elite, Entrepreneurial Employees Are Doing Now

Oct 2014

9 Essential Tools for Building Your Startup

Oct 2014

How Brands Can Outsmart the Mobile-App Rush

Oct 2014

How A/B testing became publishers' go-to traffic builder

Oct 2014

7 Tools to Hack Your Growth (That Means Get Big, Fast)

Oct 2014

10 Tools for Better Website Testing

Oct 2014

Disrupting How Bestsellers Are Made: Apply Startup-style Growth Hacking To Publishing

Oct 2014

10 Reasons For Nonprofits To Move To A Revenue-Driven Model

Oct 2014

7 Inexpensive Tools to Manage Your E-Commerce Business Better

Oct 2014

Marketing tech: $50B in investment but top tools have only 4.1% penetration

Oct 2014

3 Keys to a Successful Business-to-Business Company

Sep 2014

Full Circle Fund asks startups to pledge 1 percent of equity, employees' time to philanthropy

Sep 2014

3 Surprising Interview Questions You Should Ask Every Potential Employee

Aug 2014

Internet: How websites are experimenting on you

Jul 2014

The Apps We Use to Run Our Startup

Jul 2014

GeekWire Calendar Picks: DeveloperWeek, Seattle Sports Tech Meetup, and more

Jul 2014

Optimizely’s Hittin’ the Road

Jul 2014

Optimizely Explores Machine Learning in Our First Acquisition

Jun 2014

Mergers and acquisitions, June 30

Jun 2014

Optimizely bulks up machine learning, acquires Dublin startup Synference

Jun 2014

Website optimization platform Optimizely acquires machine learning startup Synference

Jun 2014

Experimental Marketing: The Big Payoff of Being Scrappy

May 2014

Try This Killer Tool for Driving Traffic to Your Website

May 2014

How Important is Responsive Design?

May 2014

Website Testing Company Optimizely Raises $57M Round Led By Andreessen Horowitz

May 2014

The Importance of A/B Website Testing

May 2014

A or B? For website testing firm Optimizely, it's a multimillion-dollar question

May 2014

Optimizely Raises $57 Million to Stamp Out Hippos and Turn Data Into Action

May 2014

Optimizely Raises $57 Million to Enable the World to Turn Data into Action

May 2014

Optimizely raises $57 million for website testing

May 2014

Optimizely Raises $57M to Make the Web More Personal

May 2014

A/B testing company Optimizely raises a massive $57M

Apr 2014

TC Cribs Tours Optimizely's Spacious HQ, Where Table Tennis Is A Serious Sport

Apr 2014

Welcome to Optiverse, Optimizely for iOS Beta, and Much More

Apr 2014

BlueKai and Optimizely Team Up in Personalized Marketing Effort

Apr 2014

Optimizely Brings Its A/B Testing Platform To iOS Apps

Apr 2014

Optimizely's new developer tool takes the guesswork out of building iOS apps

Apr 2014

Optimizely launches platform for testing and tweaking your native iOS apps

Apr 2014

The Three Unconventional Questions To Ask Every Job Candidate

Apr 2014

The Three Unconventional Questions To Ask Every Job Candidate

Mar 2014

Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

Mar 2014

Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

Mar 2014

Searching for Profits in Mobile

Feb 2014

How I Increased My User-Registration Rate 2,800% in 4 Days

Feb 2014

How To Generate Money-Making Test Hypotheses

Jan 2014

Optimizely Unveils Speaker Program and Customer Awards for Inaugural User Conference, Opticon

Jan 2014

Seeking Edge, Websites Turn to Experiments

Jan 2014

How Optimizely helped Code.org sign up 15 million students in 5 days

Jan 2014

Testing, testing

Jan 2014

Remember To Vote For Crunchies Finalists!

Jan 2014

Top 13 Startups That Killed It In 2013

Dec 2013

Optimizely's so fast, Web surfers won't notice it

Dec 2013

Top 5 elements brands should test

Dec 2013

Liftopia Gets Skiers To Bounce Off Moguls, Not Its Website

Dec 2013

How to Optimize Your Marketing in Real Time

Dec 2013

Tech firms pitch in to help Philippines recover post-typhoon

Dec 2013

The Top 5 Ecommerce Tests You Should be Running Right Now

Dec 2013

Testing the strength of the paywall

Dec 2013

3 Smart Ways to Use Data When Developing Products

Nov 2013

Top web optimisation tips for retailers as the Christmas rush begins with Black Friday and Cyber Monday

Nov 2013

The Guardian boosts sign-ups to its dating site with Optimizely testing platform

Nov 2013

How they increased conversions by 46% on the Guardian's Soulmates dating site / Kerstin Exner talks with theMarketingblog

Nov 2013

Founder Stories: Optimizely's Pete Koomen

Nov 2013

Clicktale Partners with Optimizely for User Tracking, A/B Testing

Nov 2013

News Byte: Clicktale, Optimizely Partner on Refining A/B Tests

Oct 2013

Optimizely CEO Dan Siroker's Trick For How To Test Investors, Board Members

Oct 2013

Optimizely Now Accepts £ and €

Oct 2013

Optimizely Customers Outperform the Market with an Average 21 Percent Gain in Revenue

Sep 2013

How Optimizely Optimizes Web Site Sales

Sep 2013

A/B testing: Math men are the new mad men

Sep 2013

Optimizely Co-Founder Pete Koomen On Using The Art Of A/B Testing

Aug 2013

Why Yahoo's "30 Logos in 30 Days" Campaign is Actually Brilliant Rebranding

Aug 2013

10 Feedback Tools for Designers

Aug 2013

We Wrote a Book! 202 Pages You Should Visit (Offline)

Aug 2013

IBM, Optimizely, Equinix, and more join CloudBeat 2013 lineup

Jul 2013

Simple Split Testing Techniques To Improve Your Website

Jul 2013

Survey: Over Four in Ten Consumers Would Shop More Online if it were Faster to Make a Purchase

Jul 2013

Understanding A/B Split Tests

Jul 2013

Silicon Valley not waiting for U.S. immigration reform

Jul 2013

Experiments help e-marketplace uSell find new sources of revenue

Jun 2013

Healthcare.gov: Code Developed by the People and for the People, Released Back to the People

Jun 2013

Sand Hill Road Invasion: Corporate Venture Capitalists

Jun 2013

Optimizely Explains How It Boosted SimCity Pre-Order Revenue

Apr 2013

Optimizely is Now Available in 10 Languages

Mar 2013

Obama Inc.: What businesses want to learn from the president's campaign

Mar 2013

Unconventional Wisdom from Global Brands: Four Ideas from the Brite '13 Conference

Feb 2013

How Crate & Barrel keeps their website looking awesome: testing

Dec 2012

30 Under 30: Forbes Announces Young Pioneers In Technology // Dan Siroker: Forbes' 30-Under-30

Dec 2012

The Obama start-ups

Oct 2012

The New King Of Web Optimization? Optimizely Has Run 100K A/B Tests On More Than 1B Visitors

Sep 2012

Pete Koomen: The Quest for More Clicks

May 2012

Optimizely's Assault on the One-Size-Fits-All Web

May 2012

Dan Siroker: A Eureka Moment on the Campaign Trail

May 2012

Optimizely aims to give Obama 2012 a data edge

May 2012

One Entrepreneur's Favorite Start-Up Tools

Apr 2012

The A/B Test: Inside the Technology That's Changing the Rules of Business

Apr 2012

Optimizely Raises $28 Million To Expand To Custom Website Service

Apr 2012

How Optimizely Is Improving Website Personalization

Apr 2012

Hot web optimization startup Optimizely gets $28M, boasts 400% revenue growth

Apr 2012

Optimizely (YC W10) raises $28M from Benchmark Capital, growing over 400% a year

Apr 2012

Website Testing Service Optimizely Raises $28M Round Led By Benchmark, Plans Global Expansion