Latest News

Optimizely Enhances Free Feature Flagging Plan with Experimentation, Targeted Rollouts

New capabilities validate product quality and drive customer engagement across the development lifecycle

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Optimizely Announces Performance Edge

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Optimizely Announces $50M Series D

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Keep up to date with how Optimizely is enabling businesses to deliver better experiences on web and mobile. You can also get the latest from us via Twitter, Facebook, and LinkedIn. Please contact us for press inquiries or partnership inquiries.

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All About Feature Experimentation with Optimizely CTO Lawrence Bruhmuller

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5 Ways to Drive Agile Experimentation Using Feature Flag

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SD Times 2020: Best in Show for Software Development

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Are Happy Developers More Security Conscious?

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Jay Larson, CEO: ‘Only Optimizely Can Combine Feature Flagging And Robust A/B Testing In A Single Platform’

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Optimizely Adds New Testing Features to Its Free Rollouts Tier

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Optimizely Enhances Free Feature Flagging Plan

Optimizely Enhances Free Feature Flagging Plan with Experimentation, Targeted Rollouts

GigaOm Voices in DevOps Podcast

Episode 25: A Conversation with Claire Vo

Fast growing Canva chooses Optimizely

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How Compass Is Embracing Feature Flags for Development

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Prevent Technical Debt by Knowing When to Remove Feature Flags

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How to Use Split Tests for Customer Research

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6 Ways to Reduce Deployment Risk Without Adding Cost

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Real User Monitoring with Michael Hood of Optimizely

Optimizely Fuels Developer-First Momentum, Appoints New CTO

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Optimizely Making it Easier to Implement Feature Flags

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How to Improve Digital Customer Experience: Test, Optimize, Repeat

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Stop Technical Debt From Slowing Your Product Down

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Optimizely Embraces Docker Containers to Advance Feature Flagging

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Why the User Experience is Often So Bad and How to Fix It

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Avoid Analysis Paralysis: How Experimentation is Driving Speed in the Product Team

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The Top 50+ Developer Tools 2019

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What is CI/CD? Continuous integration and continuous delivery explained

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Building a culture of accessibility from step zero

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Speed releases with feature flags

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Process drives better feature flag management

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Waving the Flag for Feature Experimentation

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Optimizely Launches Optimizely for Salesforce Data and Attribution

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On the Ground with Optimizely Executives, Customers, and Partners at Opticon19

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Optimizely Moves Experiments from the Browser to the CDN with Performance Edge

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Optimizely Launches Performance Edge, a New Product to Empower Marketers to Scale Web Experimentation

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Optimizely Speeds Up Site Testing with New Performance Edge

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Why eRetailers Should Turn to Experimentation Rather Than Surge Moments to Boost Business Growth

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Cultural Capital: Optimizely Profile

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How to Show the Value of Customer Experience Efforts

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Optimizely raises $50 million to expand its A/B testing and experimentation platform

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Optimizely Raises $50M Series D From Goldman Sachs And Accenture Ventures

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Optimizely raises $50M Series D round for its experimentation platform

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SD Times news digest: Optimizely Rollouts

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Optimizely's Experimentation Platform Helps Businesses Conduct End-to-End Customer Experience Tests and Make Data-Driven Decisions

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Optimizely Announces Easy Event Tracking, an Integrated Way to Test, Experiment on and Optimize Every Element of the User Journey

Optimizely Launches Easy Event Tracking, a New Way to Understand and Optimize Every Element of the User Journey

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Digital Experience Optimization Platform Optimizely Just Integrated With Slack

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Optimizely Expands Senior Leadership with New VP of Product Marketing and Chief Revenue Officer

Optimizely Expands Senior Leadership With Executive Appointments in Sales and Marketing

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Cancer Research works to improve users’ digital experience

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How “digital body language” can bring a human touch to marketing

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Atlassian Optimizely aim to clean up developer data quality

Optimizely Unveils New Integration with Atlassian's Jira Software That Enables Developers to Track the Status of Every Product Experiment In Real Time

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Optimizely and Atlassian Unveil New Integration That Enables Developers to Track the Status of Every Product Experiment In Real Time

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Claire Vo: The Return on Digital Experience Optimization

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Getting started with CI/CD: 4 success factors

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Getting Physical: Three Tips For Bridging Online And Offline Experiences In The New Year

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How do you Implement Effective Product Experimentation?

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You Cannot Downsize Your Way To Profit: Newspapers' Lesson In Customers' Changing Habits

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Wayfair Is Opening Up 2 Pop-Up Shops to Target Customers for the Holiday Season

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

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Optimizely Launches Adaptive Audiences

Optimizely appoints Alasdair Henderson as UK General Manager

Optimizely Expands U.S. Footprint with Office Opening in Austin

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Optimizely’s Claire Vo Talks Successful A/B Testing at Scale

World Champion and Gold Medalist Michael Phelps announced as Keynote Speaker at Opticon18

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22 Books Highly Recommended by Successful People

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Conversion Optimization is Product Management

Optimizely Returns to Las Vegas and Announces its Speaker Lineup for Opticon18

Optimizely Launches Feature Management For Product Development Teams

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Harvard Professor Joins Optimizely Board

Harvard Professor Joins Optimizely Advisory Board as Company Momentum Continues

Optimizely Achieves ISO 27001 Accreditation In Latest Commitment to Security Governance

Optimizely Kicks Off Opticon 2017, Enabling Customers to Accelerate Digital Optimization by up to 300% and Scale Experimentation Programs

Optimizely Launches Program Management - First to Scale Experimentation Programs to Deliver Company Wide Business ROI

Optimizely Launches Education Academy to Empower all Product, Marketing and Technical Employees to Experiment

Optimizely unveils expanded measurement capabilities to meet the needs of enterprise-wide experimentation

Joshua Foer Joins Sir Ken Robinson and Reshma Saujani in Opticon Keynote Speaker Lineup

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Silicon Valley start-up Optimizely sets up Asia-Pacific hub in Sydney

Optimizely Continues Global Growth With New Office in Sydney, Australia

Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale with Confidence

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Optimizely hires Jay Larson as its new CEO

Optimizely Surpasses $90 Million in Recurring Revenue and Hires Jay Larson as CEO to Grow to $1 Billion and Beyond

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Optimizely Announces Keynote Speakers for Opticon 2017 in Las Vegas

Optimizely Announces Keynote Speakers for Opticon 2017 in Las Vegas

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Optimizely enhances Experimentation Platform with PCI compliance

Optimizely Enhances Experimentation Platform with PCI Compliance

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Optimizely Acquires Experiment Engine

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Optimizely buys Experiment Engine for its optimization tools

Optimizely Acquires Experiment Engine to Power Deeper Collaboration, Management and Analysis for Enterprise Experimentation Programs

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Optimizely acquires Experiment Engine to offer more collaboration tools for big companies

Optimizely's Industry-First Over-the-Top Experimentation Platform Now Generally Available

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Optimizely expands its experimentation platform to OTT TV

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New Optimizely X platform encourages web experimentation

Introducing Optimizely X: The Experimentation Platform

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Optimizely X Launched for Marketers, Developers and Product Managers to Experiment Across Any Device, Channel or Application

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Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’

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Optimizely targets developers with its new testing platform, Optimizely X

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Introducing Optimizely X

Introducing Optimizely X: The Experimentation Platform for Marketers, Developers and Product Managers to Experiment Everywhere

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Optimizely X launches so marketers can experiment everywhere, including TV

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Retailers must focus on user experience, research says

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How To Create A Better Customer Experience

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UK Consumers Seek Better Online Engagement

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3 Web Testing Tips From A Billion Dollar Big Data Analytics Team

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Online first model for new initiatives drives down cost and risk

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Optimisation: a c-suite priority?

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Case study: how a children’s personalised publisher saw an 18% sales rise

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Three Steps to get your Team on board with Optimisation

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Three steps to get your team on board with optimisation

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Looking for a Reaction

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E-Commerce: How to Stand Out from the Crowd

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Dan Siroker's Optimizely Helps Turn Data Into Better Decisions

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Facebook gives everyone access to Reactions, its ‘Like button’ extension

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How Optimizely executive's passion for products drives major growth

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The Science Behind Facebook’s New Reactions: Why Mark Zuckerberg Said Nay To A ‘Yay’ Button

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Twitter launches Fabric app for iOS and Android

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How presidential campaigns are building the perfect website

Easily A/B Test Images with Optimizely & Shutterstock

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Shutterstock Partners with Sprinklr, Optimizely

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Optimizely names UK Manager

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Five e-commerce best practices to stand out from a saturated market

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3 Ways User Experience Impacts Your Brand

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This Is What 2016 Has in Store for Technology

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50 enterprise startups to bet your career on in 2016

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Neun Tipps zur Optimierung Ihres Online-Shops

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These Employers Give Moms and Dads Equal Baby Leave

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How to not kill your SaaS: How I overcame my dangerous addiction to PGH (Premature Growth Hacking)

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Optimization tips for Black Friday and Cyber Monday

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Start-up Optimizely shares a financial model for parental leave

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Jack Dorsey wants to 'reset' Twitter's relationship with developers

Optimizely Now Available Via Twitter Fabric

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Twitter just added nine new SDKs to Fabric

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Twitter Fabric now integrates with Stripe, Amazon Web Services, and Fastlane

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Dorsey appeals to developers, which means users

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How Twitter Inc (TWTR) Convinced 250,000 Mobile-App Developers Of Fabric’s Worth

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Optimizely raises US$58 million to build out personalisation platform

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A/B Testing : Optimizely lève 58 millions de dollars

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San Francisco startup founded by former Googlers grabs $58 million in funding

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Testing Company Optimizely Raises $58M As It Moves Into Personalization

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Optimizely raises $58 million in latest funding

Optimizely Raises $58 Million to Optimize the World

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A Google engineer who quit to work on Obama’s presidential campaign just raised $58M

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Optimizely raises a fresh $58M to expand content testing platform amid rapid growth

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Optimizely Raises $58 Million In Funding, Increases Revenues 100%

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4 Ways Data-Driven Personalization Will Improve Your Business

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Optimizely Personalization Now Available

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Optimizely Announces Personalization Solution

Optimizely Named Industry Leader in Online Testing

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Seven ways to personalize online marketing

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What your team can learn from team Obama about A/B testing

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Priceline’s Caine: ‘Everything is an A/B test’

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The Secret to Winning a Presidential Campaign

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GOP: It’s no longer playing catch-up to Clinton on tech outreach

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Optimizely Personalization Announced: General Release Set For Fall 2015

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Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

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Optimizely introduces new personalization capabilities for web and mobile

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Optimizely Moves From Simple A/B Testing To Complex Personalization

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Optimizely promises Netflix-style personalization for every Web site

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Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools

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Optimizely Introduces Personalization

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E-retailers plan to spend more on website testing

A Sneak Peek Into Optimizely’s First Industry Benchmark Report

Introducing Optimizely Personalization

Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder

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2015 Best Places to Work in the Bay Area, Large Companies

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Candidates Seek Big Bucks from Big Data in 2016 Race

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Top 10 Y Combinator Companies by Funding Stage

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Optimizely GA Release of Stats Engine Facilitates A/B and Multivariate Testing

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Optimizely Claims 'Breakthrough' in Online Testing Platform

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A Massive Social Experiment On You Is Under Way, And You Will Love It

Statistics for the Internet Age: The Story Behind Optimizely’s New Stats Engine

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Optimizely Brings A/B Testing to Mobile

Optimizely Now Powers Connected Experiences Across Web and Mobile

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Optimizely wants to fine-tune the mobile web

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Don't Let Mobile Pass You By

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What Some of Google's Most Elite, Entrepreneurial Employees Are Doing Now

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9 Essential Tools for Building Your Startup

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How Brands Can Outsmart the Mobile-App Rush

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How A/B testing became publishers' go-to traffic builder

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7 Tools to Hack Your Growth (That Means Get Big, Fast)

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10 Tools for Better Website Testing

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Disrupting How Bestsellers Are Made: Apply Startup-style Growth Hacking To Publishing

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10 Reasons For Nonprofits To Move To A Revenue-Driven Model

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7 Inexpensive Tools to Manage Your E-Commerce Business Better

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Marketing tech: $50B in investment but top tools have only 4.1% penetration

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3 Keys to a Successful Business-to-Business Company

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Full Circle Fund asks startups to pledge 1 percent of equity, employees' time to philanthropy

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3 Surprising Interview Questions You Should Ask Every Potential Employee

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Internet: How websites are experimenting on you

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The Apps We Use to Run Our Startup

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GeekWire Calendar Picks: DeveloperWeek, Seattle Sports Tech Meetup, and more

Optimizely’s Hittin’ the Road

Optimizely Explores Machine Learning in Our First Acquisition

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Mergers and acquisitions, June 30

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Website optimization platform Optimizely acquires machine learning startup Synference

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Optimizely bulks up machine learning, acquires Dublin startup Synference

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Experimental Marketing: The Big Payoff of Being Scrappy

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Try This Killer Tool for Driving Traffic to Your Website

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How Important is Responsive Design?

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A or B? For website testing firm Optimizely, it's a multimillion-dollar question

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Website Testing Company Optimizely Raises $57M Round Led By Andreessen Horowitz

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Optimizely Raises $57 Million to Stamp Out Hippos and Turn Data Into Action

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The Importance of A/B Website Testing

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Optimizely raises $57 million for website testing

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Optimizely Raises $57M to Make the Web More Personal

Optimizely Raises $57 Million to Enable the World to Turn Data into Action

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A/B testing company Optimizely raises a massive $57M

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TC Cribs Tours Optimizely's Spacious HQ, Where Table Tennis Is A Serious Sport

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Optimizely Brings Its A/B Testing Platform To iOS Apps

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Optimizely launches platform for testing and tweaking your native iOS apps

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BlueKai and Optimizely Team Up in Personalized Marketing Effort

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Optimizely's new developer tool takes the guesswork out of building iOS apps

Welcome to Optiverse, Optimizely for iOS Beta, and Much More

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The Three Unconventional Questions To Ask Every Job Candidate

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The Three Unconventional Questions To Ask Every Job Candidate

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Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

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Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

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Searching for Profits in Mobile

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How I Increased My User-Registration Rate 2,800% in 4 Days

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How To Generate Money-Making Test Hypotheses

Optimizely Unveils Speaker Program and Customer Awards for Inaugural User Conference, Opticon

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Seeking Edge, Websites Turn to Experiments

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How Optimizely helped Code.org sign up 15 million students in 5 days

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Testing, testing

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Remember To Vote For Crunchies Finalists!

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Top 13 Startups That Killed It In 2013

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Optimizely's so fast, Web surfers won't notice it

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Top 5 elements brands should test

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Liftopia Gets Skiers To Bounce Off Moguls, Not Its Website

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How to Optimize Your Marketing in Real Time

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Tech firms pitch in to help Philippines recover post-typhoon

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The Top 5 Ecommerce Tests You Should be Running Right Now

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Testing the strength of the paywall

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3 Smart Ways to Use Data When Developing Products

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Top web optimisation tips for retailers as the Christmas rush begins with Black Friday and Cyber Monday

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The Guardian boosts sign-ups to its dating site with Optimizely testing platform

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How they increased conversions by 46% on the Guardian's Soulmates dating site / Kerstin Exner talks with theMarketingblog

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Founder Stories: Optimizely's Pete Koomen

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Clicktale Partners with Optimizely for User Tracking, A/B Testing

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News Byte: Clicktale, Optimizely Partner on Refining A/B Tests

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Optimizely CEO Dan Siroker's Trick For How To Test Investors, Board Members

Optimizely Customers Outperform the Market with an Average 21 Percent Gain in Revenue

Optimizely Now Accepts £ and €

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How Optimizely Optimizes Web Site Sales

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A/B testing: Math men are the new mad men

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Optimizely Co-Founder Pete Koomen On Using The Art Of A/B Testing

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Why Yahoo's "30 Logos in 30 Days" Campaign is Actually Brilliant Rebranding

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10 Feedback Tools for Designers

We Wrote a Book! 202 Pages You Should Visit (Offline)

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IBM, Optimizely, Equinix, and more join CloudBeat 2013 lineup

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Simple Split Testing Techniques To Improve Your Website

Survey: Over Four in Ten Consumers Would Shop More Online if it were Faster to Make a Purchase

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Understanding A/B Split Tests

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Silicon Valley not waiting for U.S. immigration reform

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Experiments help e-marketplace uSell find new sources of revenue

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Sand Hill Road Invasion: Corporate Venture Capitalists

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Healthcare.gov: Code Developed by the People and for the People, Released Back to the People

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Optimizely Explains How It Boosted SimCity Pre-Order Revenue

Optimizely is Now Available in 10 Languages

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Obama Inc.: What businesses want to learn from the president's campaign

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Unconventional Wisdom from Global Brands: Four Ideas from the Brite '13 Conference

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How Crate & Barrel keeps their website looking awesome: testing

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30 Under 30: Forbes Announces Young Pioneers In Technology // Dan Siroker: Forbes' 30-Under-30

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The Obama start-ups

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The New King Of Web Optimization? Optimizely Has Run 100K A/B Tests On More Than 1B Visitors

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Pete Koomen: The Quest for More Clicks

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Optimizely's Assault on the One-Size-Fits-All Web

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Dan Siroker: A Eureka Moment on the Campaign Trail

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Optimizely aims to give Obama 2012 a data edge

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One Entrepreneur's Favorite Start-Up Tools

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The A/B Test: Inside the Technology That's Changing the Rules of Business

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Optimizely Raises $28 Million To Expand To Custom Website Service

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Website Testing Service Optimizely Raises $28M Round Led By Benchmark, Plans Global Expansion

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How Optimizely Is Improving Website Personalization

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Hot web optimization startup Optimizely gets $28M, boasts 400% revenue growth

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Optimizely (YC W10) raises $28M from Benchmark Capital, growing over 400% a year