Stacks > Suites: Your Digital Experience Stack Playbook

Sponsored by: Sponsors

In the quest to provide standout customer experiences, many technology teams today have learned the hard way that all-in-one suites can no longer provide all of the cutting-edge capabilities they need to meet the business's operational and strategic needs.

Instead, technologists at enterprises like Nike, IBM, and Cox Automotive are choosing to curate a best-in-class stack to deliver winning digital products and experiences in real-time.

Learn why these companies are choosing the best tool for the job, instead of an average tool for everything. Breaking away from legacy suites and moving to open integrated solutions unlocks immense potential in your digital business.

An NFL team wouldn't sign every player from the 10th ranked college team. NFL players are carefully selected to complement the team's specific needs, and maximize performance of the whole. Why should technology be any different? You deserve a best in class stack. Join Optimizely, Amplitude, FullStory, Tealium and former NFL Quarterback Steve Bartkowski, to see how easy it can be to assemble an open, integrated digital experience stack.

You will learn:

  • How to assemble your stack
  • How to get over your fear of abandoning the safe choice of the suite
  • How to maximize your investment and time to value in implementing a modern digital experience stack to power winning experiences.

Event Details

Date: Wednesday, October 16

Time: 6:00 PM - 9:00 PM*

Location: The College Football Hall of Fame

Address: 250 Marietta St NW Atlanta, GA 30313

*Dinner will be served

Wednesday, October 16th at 6:00 PM

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Marcela is a strategic customer experience professional with over 18 years of experience working with Fortune 500 clients like Lowe’s Home Improvement, Delta Air Lines, The Coca-Cola Company, State Farm, Fresenius Medical Care, and Wells Fargo. Marcela’s experience allows her to bring a holistic understanding of all aspects of digital, including marketing strategy, experience design, and platform development.

Throughout her career as a trusted advisor to her clients, combined with a solid background in customer experience strategy and process optimization, Marcela has led cross-disciplinary teams to deliver a range of transformational customer experience solutions. These strategic solutions enabled brands to increase their customers’ share-of-wallet, retention, loyalty, and advocacy as well as creating operational efficiencies.

Marcela approaches each and every relationship, opportunity, and challenge with thought and purpose, empowering the team members around her and inspiring her clients to continue to innovate and lead. Marcela is a reliable, trusted, and inspirational leader to the team.

In her free time, Marcela enjoys painting in acrylics, biking with her family, exploring new restaurants, and reading a good business book.

Marcela Lay

VP Client EngagementY Media Labs


Technology Panel

Nisha Dwivedi leads the Solutions Consulting team at Amplitude where she helps advise and guide enterprise businesses how to understand the value of a product analytics platform. She also leads Amplitude's Diversity & Inclusion team where she work on projects to ensure Amplitude is a place where anyone can thrive. Prior to Amplitude, she was an analyst at Accenture and SAP. Nisha has a Bachelor of Science in Informatics from the University of Michigan.

Nisha Dwivedi

Director of Solutions ConsultingAmplitude


Justin Dilley is the VP of product at FullStory, where he is responsible for leading the product management practice and steering the overall product direction. Prior to FullStory, he has led a number of product management teams at The Home Depot and Amazon, where he was responsible for products ranging from Home Depot's mobile app to Amazon's Fire Tablets, Amazon Dash, and Amazon Payments. Justin has a B.S. in computer information systems from Indiana's Kelley School of Business and an MBA from Northwestern's Kellogg School of Business.

Justin Dilley

VP of ProductFullStory


Jon Noronha is Director of Product Management at Optimizely, where he helps companies around the world build a culture of experimentation through A/B testing and feature flags.

Jon Noronha

Senior Director, Product ManagementOptimizely


Elizabeth Marshall is a passionate and well-versed technical solutions consultant with over 10 years of experience in the digital space. She is currently the Manager, Solutions Consulting at Tealium where she supports today’s top brands in unifying their customer data to better connect with their audiences.

Elizabeth Marshall

Manager, Solutions Consulting North AmericaTealium


Keynote Speaker

Bartkowski earned consensus All-America honors by leading the nation in passing with 2,580 yards as a senior at Cal in 1974. The gunslinger also set school single-season records during his final campaign with the Golden Bears by attempting 325 passes and accumulating 2,387 yards of total offense. He was universally named the best quarterback in the West following his senior year, as well as team MVP, first-team All-Pac-10, an All-Coast Team selection and the NorCal Player of the Year. His four 300-yard passing games set a then-school record.

Bartkowski is the only Cal player ever picked No. 1 overall in the NFL Draft by Atlanta in 1975 and played 11 seasons with the Falcons, in addition to one campaign with the Los Angeles Rams. He was named the 1975 NFL Rookie of the Year, appeared in two Pro Bowls and compiled 24,124 career passing yards in the NFL. Bartkowski was inducted into the Georgia Sports Hall of Fame in 2007 and to the College Football Hall of Fame in 2012.

In addition to his football exploits, Bartkowski was an All-American first baseman for the Cal baseball team in 1973 and led the squad with a .329 batting average. He became a member of the Cal Athletic Hall of Fame in 1990. Bartkowski also hosted the outdoors shows Backroad Adventures with Steve Bartkowski on TNN and Suzuki's Great Outdoors with Steve Bartkowski on ESPN. The Atlanta native serves on the board of directors for multiple organizations and is a member of the Christian Sportsmen Fellowship.

Steve Bartkowski

Former NFL QuarterbackAtlanta Falcons