From ads to on-site experiences, IBM uses Personalization to ensure there is one cohesive customer journey
When IBM started using Optimizely in late 2015, they were running less than a hundred experiments a year. Fast forward to today and they’re on track to run well over 3,000 a/b tests and personalization campaigns this year. In this webinar you’ll get a behind the scenes look at how the testing Center of Excellence (COE) at IBM empowers one of the world’s largest marketing organizations to achieve digital excellence.
Suman Patnaik, the Program Lead for Content Analytics & User Experience, shares her experience launching their COE model to scale globally while also catering to local markets and business units. She discusses how good process sustains the company’s growth and adoption of personalization. You will learn about IBMs roadmap as they adopt algorithm-driven Optimizely Recommendations to standardize an “always-on” personalization across all IBM websites.
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