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COVID-19 is forcing faster iteration and adaptation for rising digital consumer needs. Year over year, we’ve seen massive growth in online purchasing. The holiday season shines a magnifying glass on this opportunity, and there’s more pressure than ever for eCommerce teams to drive revenue targets.

Get access to research, examples, and insights from eCommerce experts on demand. From Hazjier Pourkhalkhali, Chief of Staff at Optimizely, and Amy Vetter, eCommerce experience manager for brands like Dr. Scholl’s and Durex, you’ll learn:

How to address changing consumer needs and behaviors in the new normal
The online purchasing shifts in age and geographic demographics
Best practices for optimizing your PDPs and checkout flows
The smart way to steal ideas from your competitors

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On-Demand Content From Industry Experts

Amy Vetter has worked for the last 4 years on improving customer journeys online in order to help both brands and customers reach their goals more efficiently and at speed.

Amy Vetter

Consumer Experience Manager, Direct To Consumer, Europe, eCommerce Health Reckitt Benckiser

Bio

Hazjier is the Chief of Staff, and VP of Strategy & Value at Optimizely, specializing in go-to-market transformations, digital customer experience, customer analytics, and product strategy.

Over the last 5 years at Optimizely, Hazjier has advised experiments generating over $250 million in annual revenues for his clients, developed experimentation benchmarks that are now being researched together with Harvard Business School, and completely redesigned Optimizely’s pricing and packaging, which increased revenues by over $10 million in the first year alone. Hazjier was also the Product Manager for Metrics, where he led the development of enhanced analytics and statistics capabilities across all Optimizely products.

Hazjier began his career as a Management Consultant at McKinsey & Company, where he advised senior clients in the energy and finance sectors on corporate strategy. He studied Political Economy at Berkeley.

Hazjier Pourkhalkhali

Chief of Staff, VP of ValueOptimizely

Bio