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Product-led companies are winning in this digital era by rallying their teams around a product North Star: the metric that connects the business outcomes they are trying to deliver to the work they do each day.
In this talk, you’ll learn a practical framework for how to determine your product’s North Star and how it can shift your strategy.
By attending this session, you will:
- Learn how to define a North Star and why it is so important for product development teams
- Learn how the best product teams use a narrow set of meaningful metrics to align product strategy with actual team initiatives
- See examples of how North Stars change your product roadmap and drive your business forward
- Walk through a specific example of setting and evolving a North Star
- Feel ready to take learnings back to your teams
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