In creating experiments to increase product sales or customer acquisition, the end goal is clear: the more orders placed, the more dollars back to the business. But how should we think about prioritizing tests to increase product engagement?
In a world where we can encourage users to take a wide variety of actions with unclear business benefits, it seems almost impossible to determine what is best. How can we promote behaviors that build habits and improve retention? The answer is simple: we analyze what habits matter most.
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Olivia leads the digital testing for Wall Street Journal.com and Barrons.com. She’s helped inject testing into all aspects of the customer lifecycle, including acquisition, engagement, product, and retention. Her team has run over 500 experiments over the past 3 years and is continuing to find new ways drive the product roadmap and expand acquisition strategies.
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