How We Do It: Proven Website Personalization Strategies

Personalization can be a lot like a new year resolution - saying you are going to do it is easy but following through can be challenging. Don’t let personalization be a 2020 initiative that never gets off the ground.

Watch the on-demand webinar to learn the strategy behind Optimizely’s own personalization and experimentation program. You’ll leave with insights and tactical examples you can implement right away.

In this on-demand webainr you’ll learn:

  • Why it’s important to incorporate experimentation into your personalization program to avoid common personalization pitfalls
  • What metrics you should track to prove funnel impact and website engagement
  • How to build a simple yet effective technology stack to bring your personalization strategy to life

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Takeshi Young


Perri Bronson

Product Marketing ManagerOptimizely

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