How Hudson’s Bay leverages experimentation to create a customer-centric checkout flow
Hudson’s Bay, a large retailer, has used experimentation to help optimize their checkout experience. As consumer’s expectations rise, it becomes even more important to ensure that the checkout experience is as seamless as possible, regardless of channel or device. Hudson’s Bay has built a data-driven culture focused around creating quality omnichannel experiences for their customers and testing throughout that experience.
In this webinar, Joanna Narbuntowicz, Senior Product Manager at Hudson’s Bay, shares how they have created consistent customer experiences throughout the conversion funnel.
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Senior Product Manager, Hudson's Bay
Strategic Customer Success Manager, Optimizely
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