Mailchimp: Scaling Experimentation Across Teams

How Mailchimp has built a data-driven culture and experiments across the customer experience

Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.

In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.

Join this webinar and learn:

  • The history of growth and experimentation at Mailchimp
  • How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
  • About the launch of their internal Experimentation Resource Group
  • How they created a data-driven decision-making framework across the company

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Anne Reints

Senior Manager,
Growth Analytics & Experimentation,
Mailchimp

Alex Lee

Customer Success Manager, Optimizely

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