Tap into growing opportunities in digital with experimentation
The digital opportunity for restaurants is enormous. Mobile orders are growing to be a $38 billion industry by 2020, voice ordering is increasing in popularity, and self-ordering kiosks are found in restaurants large and small.
Companies like Starbucks and Domino’s are investing heavily in digital channels and loyalty programs, and they’ve certainly seen the gains. Domino’s recently reported that 60% of their business comes from digital orders today, and they have plans to get to 100%.
To make the most of your investment in digital, you have to think about personalization, optimization, and experimentation, but where do you start first?
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