The Experimentation Guide for Product Development Teams

Test & Learn to Deliver Products that Matter

We partnered with Heap to bring you the highlights from our Test and Learn Virtual Summit.

Test & Learn is the new way to build products that deliver higher customer value. Experimentation empowers data scientists, product managers, engineers, and designers to create the best possible solutions for their stakeholders. These data-driven processes help teams hone in on key metrics and drive better outcomes.

The Experimentation Guide for Product Development Teams, shares expertise and practical frameworks from industry-leading companies like Indeed, MailChimp, Dow Jones, and OppLoans. Whether you are defining your north star product metrics, building backend logic, or optimizing your users' experience, this guide will give you the tools to drive your product goals using a Test and Learn approach.

Get the guide to learn tools for:

  • Creating habit-forming products
  • Leveraging design principles that drive revenue and customer happiness
  • Building and deploying products confidently
  • Experimenting with features to optimize customer retention

Get the Guide

The Experimentation Guide for Product Development Teams
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