Test Everything: TrustRadius Delivers Customer Value with Experimentation

When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.

TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.

Join us on Tuesday, 11 August, 2020, with Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.

Register to learn:

  • How to test, learn, and iterate on the fly without heavy engineering support
  • Why TrustRadius switched from a limited website experimentation tool to Optimizely
  • When to use Optimizely for a website experiment vs a server-side experiment
  • How to build a strong product manager - engineer partnership

Join us on 11 August | 10AM BST/11AM CEST

Test Everything: TrustRadius Delivers Customer Value with Experimentation
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Rilo Stark is a Product Manager at TrustRadius, where she is focused on building the fastest-growing community of software buyers, users, and sellers. Rilo leverages experimentation, network effects, and product-led growth to deliver value through technology. Outside of work, Rilo enjoys hiking with her dog and watching movies.

Rilo Stark

Product ManagerTrustRadius

Bio

Jack Peden is a Senior Software Engineer at TrustRadius, where he drives community growth through full-stack feature development and deployment. His recent focus has been on improving TrustRadius' SEO performance, often through A/B tests and experimentation. For fun, Jack struggles to think of hobbies for bios.

Jack Peden

Senior Software EngineerTrustRadius

Bio

Lauren Brennan

Product Marketing ManagerOptimizely