Atlanta MeetUp Video: Using Experiments to Launch New Products

Co-hosted by: FullStory Logo

Leading organizations use experimentation to de-risk launches and understand customer behavior

While more organizations are adopting experimentation, it's often uneven across and within organizations, and many companies struggle with starting or expanding experimentation. Companies miss important opportunities for experimentation or experiments suffer from implementation and interpretation challenges. How do you get started, and how do you create a culture of experimentation among all competing business priorities?

Hear from a panel of digital product, design, and growth leaders about how they:

  • Decide the metrics that matter most
  • Understand the value of experimentation to launch new products
  • Incorporate different types of data into product development

Did you miss the event? Watch now!

Welcome back,
Not you?

Share a few contact details to watch the panel

Almost ready! Processing form...

Please correct form errors

Step 1 of 2

Atlanta MeetUp Speakers

Willie Tran

Product Manager, Growth


Robin Pam

Director, Product Marketing

HD Supply

Jason Abdo

Senior Product Manager, Mobile


Erica Taylor

Product Marketing Manager

Bleacher Report