Website Personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires.
Consumers expectations have shifted to the point that people expect a personal digital experience that mirrors the typical level of personalization they receive offline. Many have grown accustomed to personalized experiences from their news feed, social network, and shopping recommendations.
In fact, expectations have risen so high that companies who want to improve their products are changing their strategy to address this need directly. Many business and technology leaders name personalization as a top commerce technology investment priority.
Want to learn more about personalization and how you can begin implementing it on your site? Download a free copy of our Complete Guide to Website Personalization today, and you'll get access to case studies, campaign ideas, planning templates, and more!
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