Platform and Technology

How Atlassian Drove More Sign-Ups by Creating a Single View of Their Customer

Learn how Atlassian delivered smarter experiments and personalization campaigns by building a user graph to target visitors more effectively. The team harnessed terabytes of disjointed customer data scattered across different systems to make that data available for omni-channel targeting using Optimizely’s Dynamic Customer Profile solution.

Sharon is a growth engineer on the buyer experience team at Atlassian. She is passionate about building platforms that enhance experimentation capabilities to deliver a smarter customer experience. Prior to Atlassian, Sharon has spent over a decade in the healthcare and financial space.

Sharon Hau

Senior Growth EngineerAtlassian


Kriti is a senior data engineer in the Marketing Data Engineering team at Atlassian. She has close to 10 years of experience working in the big data field and has worked at companies like Thomson Reuters and Altice USA in her previous roles. She loves to work on data problems.

Kriti Singh

Senior Data EngineerAtlassian


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