As market competition intensifies and business goals become more aggressive year over year, many teams within B2B organizations face challenges scaling and improving product experiences, while also optimizing the conversion funnel. In this webinar series, you’ll learn how cross-functional teams can use experimentation to drive conversions, increase engagement, and improve customer retention by scaling experimentation to all parts of the business. Join Optimizely's internal experts as we explore experimentation across engineering, product, and marketing lifecycles, and learn how our teams have used techniques like testing, personalization, feature flagging, and rollouts to improve our marketing efficiency and build better products:
Experiment-Driven Product Design
Tuesday, October 9th
Shane Fontane & Zach Leach
DevOps for Experimentation
Thursday, October 25th
Greg Burek, Elizabeth Eady, & Joy Scharman
B2B Personalization + Experimentation at Optimizely
Takeshi Young & Michael O’Connell
Managing Experimentation at Scale
December 5th at 11AM PST / 2PM EST
Claire Vo & Becca Bruggman
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