Optimizely is the most-adopted platform in the world for optimizing your digital customer experiences through A/B testing, website optimization, and personalization.
The customer journey is more fragmented than ever. Are your digital experiences optimized to accelerate it?
Limited visitor attention
The average website visitor has an attention span of 8 seconds (source: Microsoft)
Prevent your team from unifying and optimizing the customer experience across all touchpoints
Scarcity of insight
Makes it difficult to create a single view of the customer and understand how their journey is influenced
Customer experiences are how 89% of companies plan to compete this year*. We help you optimize every one of them.
The benefits of joining the world’s #1 optimization platform
Easy and powerful
We make it easy for anyone to get started with website and mobile app optimization. Extend your optimization with advanced features for technical users and teams as you grow.
Insights you can act on
Understand the impact of every experience and take action on experiment results with confidence using Optimizely’s industry-leading Stats Engine.
One solution for web and mobile apps
Deliver experiences across web and mobile apps to drive increased customer loyalty and revenue.
Security and performance you can trust
Built on a network of world-class CDNs with hundreds of global access points balanced for speed along with industry-leading platform security capabilities.
Optimizely’s commitment to an open platform means that our products work with other tools you already use, like analytics and data managh5ent platforms.
World-class support and resources
Experience supporting over 4,500 customers across several industries with a deep focus on customer enablh5ent.
The world’s leading brands trust Optimizely to power their customer experiences.
Since its inception in 2010, Optimizely’s Experience Optimization Platform has quickly become a disruptive force in the online testing space.The Forrester Wave™: Online Testing Platforms