Discover the secret of digital leadership

Digital experimentation is the reliable process of delivering winning digital experiences without guesswork or risk – and it’s shaping the cultures of the world’s most successful brands. Isn’t it time you joined them?

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Make the shift from hunch to hard data

Digital experimentation allows you to gain the reliable insight you need to continually fine tune every aspect of the customer journey. By replacing the guesswork with hard data, you consistently deploy compelling experiences, maintain a competitive advantage and maximize ROI.

Tried and Tested - an introduction to Digital Experimentation

Get your free introduction to digital experimentation – and see why it is now essential for staying successful in a constantly changing digital space.

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Digital experimentation supports direct improvements in measurable business objectives, customer loyalty, and conversion.

  • Improve ROI

    Invest in the innovations you know will work, rather than waste budget on those that don’t.

  • Remove guesswork

    Gain insight you can trust to forecast the impact of new experiences, campaigns and features.

  • Test everything

    Don’t limit yourself to big ideas, but also drive progress through continuous incremental changes.

  • Gain insight

    Fuel developments with a deeper understanding of what your customers actually want.

  • Move fast and scale up

    Turbocharge the whole development process from idea to test to roll out. Experiment with everything - anywhere in your technology stack.

  • Reduce risk

    Reduce the risk of innovation and drive positive results across your entire online business.

See how the world’s most innovative companies optimize their digital experiences

Experimentation is intrinsic to the DNA of established mega brands and exciting startups alike. Find out why they view experimentation as the best way to power the growth of their businesses.

Over 6,000 companies trust Optimizely to power their customer experiences.