How Mott MacDonald scaled and optimized their content supply chain (and how you can too)
Marketers are consistently under pressure to create more content (and faster!). Take it from Emily Randall, Head of Marketing Activation at Mott MacDonald: having a well-oiled content supply chain (from production to delivery to optimization) is key to being able to get quality content to market quickly, and in front of the right audience at the right time. In this session, join Emily and Optimizely's Lead Strategy & Value Consultant, Mark Wakelin, to learn:
-What a content supply chain should look like
-The importance of integration of both teams and technology
-A framework for how to build your content supply chain
Product Focus
- Content Management System
Speakers
Emily Randall
Head of Marketing Activation, Mott MacDonald
Mott MacDonald is a global engineering and management consultancy, now 18 months into implementing Optimizely’s content marketing platform.
Emily led the implementation of CMP which included creating new ways of working across diverse teams, as well as encouraging adoption and embedding positive behaviours. Emily’s focus was on how the technology could enable the marketing function to better serve the business for the long term. Mott MacDonald are now optimising their set up to continue supporting the marketing function as it adapts to support the changing needs of the business.
Mark Wakelin
Lead Consultant, Strategy & Value, Optimizely
