Opening keynote

Alex Atzberger welcomes you to Onederland! Reflecting on the last year of Optimizely One, Alex will lay out how customers are breaking down silos in marketing, how AI is leading to a renaissance of content, and how you maintain a culture of creativity while embracing scientific approaches.

We will also hear from guest speakers, including Doychin Sakutov, Director of Experimentation & Optimisation at Virgin Media/O2. These digital leaders will share real world examples of how they are breaking down silos and transforming marketing with a digital first approach.

In this year’s product keynote, Optimizely CPO Rupali Jain expands on the vision of Optimizely One, touching on everything from AI to personalization and analytics – showing us precisely how marketer’s dreams finally have come true. 

Tue, Oct 1 | 8:30-10:30 am

Rupali Jain

CPO, Optimizely

Rupali Jain is the Chief Product Officer at Optimizely. Previously she has held product leadership roles at several SaaS software companies, including Microsoft's PowerBI and Qualtrics. Throughout her two-decade career, Rupali has shared Optimizely's vision of prioritizing the end user's daily needs. Rupali is committed to advancing practical, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations.

Alex Atzberger

CEO, Optimizely

Alex Atzberger is the CEO of Optimizely. Alex joined Optimizely in 2019 after spending nearly 15 years with SAP, where he was President of SAP Customer Experience and previously President of SAP Ariba and Chief of Staff to the Office of the CEO. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum, and he holds an MBA from Harvard Business School.

Doychin Sakutov

Director, Product AI and Experimentation, Virgin Mobile O2

Shafqat Islam

President & CMO, Optimizely

Opening keynote

Speakers

Rupali Jain

Alex Atzberger

Doychin Sakutov

Shafqat Islam