How to build a personalization playbook

With over 75% of consumers more likely to consider buying products from brands that personalize, marketing personalization strategies have never been more important.

But... many organizations are just not there yet. Only 26% of executives report having a unified definition of personalization throughout their organization.

In this session we're going to simplify how to create a robust personalization strategy for your business. We'll cover practical steps to manage data, segment your audience effectively , understand customer behavior and build a program that will get buy in from your organization.