From publisher to digital pioneer: CIPD's smart content evolution
Join us as we explore CIPD's digital transformation journey with 26 DX. We'll discuss their evolution from prolific publisher to smart content creator, leveraging the best of Optimizely’s toolkit alongside advanced CX mapping and AI-enhanced experiences. Learn how personalised membership nurturing pathways are improving engagement and retention. We'll examine the challenges and successes of implementing these innovations, sharing valuable insights for other organisations wishing to connect more deeply with their audiences.
Product Focus
- AI
Speakers
David Cox
Digital And Technology Director, CIPD
David leads the Chartered Institute of Personnel and Development’s (CIPD) digital strategy and technology, ensuring customer-centric learning and content delivery. With over 20 years in global education and publishing, he joined the CIPD in 2020, bringing expertise in large-scale digital transformation.
An MBA-qualified Transformation and Technology Director, David excels in delivering sustainable change across diverse environments. He leads complex international programmes, focusing on organisational redesign and implementing enterprise cloud technologies.
Ellie Foxton-Brown
Chief Client Officer, 26 DX
With over 20 years of agency experience, Ellie leads Client Services at 26 DX, delivering best-in-class experiences. She works closely with teams and clients, strategically planning workstreams that demonstrate value and exceed expectations.
Ellie's collaborative approach aligns 26 DX's expertise with client needs, resulting in tailored solutions that surpass goals. She brings a wealth of experience in managing complex projects and fostering strong client relationships. Ellie strives to ensure that 26 DX interactions are professional, innovative, and focused on results. Her industry knowledge contributes to the growth and success of client engagements.
John Prior
Solutions Director, 26-DX