Campaign Brief Generation
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Optimizely
A day-in-the-life of a Campaign Brief Generation agent
Marketing in banking
A marketing leader at a bank needed to launch a campaign for a digital-first checking account. Instead of spending days consolidating input and drafting, this agent generated a structured, on-brand brief in minutes, complete with target audience, key messaging, and channel strategy.
Agent Likes
Efficiency, strong coffee, brand guidelines that actually make sense
Agent Dislikes
Endless email chains, “final_v7_reallyFINAL.docx,” and briefs that forget who the audience is