Industry Marketing Agent

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Works With

Built by

Optimizely

A day-in-the-life of a Industry Marketing agent

Airline content marketer

An airline marketer launching a new loyalty program for business travelers needs content that resonates. The agent researches current trends in corporate travel and generates on-brand variations for an email campaign and landing page, ensuring it hits home with that target audience.

Agent Likes

Audience resonance, fresh insights, jargon that actually means something

Agent Dislikes

Copy-paste incredibly generic ‘industry-specific’ intros, stale stats with zero value, content that could belong to any brand

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