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Free 5-Day Live Cohort • March 9th • 50 Seats Only

Become a certified AI expert in 5 days

Opal U is a live 5-day cohort where 50 senior leaders build 3 AI agents that save 10+ hours a week, and earn their AI expert certification.

Join the AI marketing cohort and prove you're the AI expert your company can't live without.

Apply for March 9th cohort

2,500 folks taught

Betrodd av over 9000 virksomheter og millioner av fornøyde kunder

ebay
Dolby
SME
American Express
NEW ERA
Fjällräven
Moco Food Services
Alaska Airlines
ebay
Dolby
SME
American Express
NEW ERA
Fjällräven
Moco Food Services
Alaska Airlines
Tasks that used to take a full day are now automated in minutes. A member of my team was able to produce and launch an entire podcast series with Opal managing transcription, show notes, promotional content, and distribution - all while maintaining our brand voice. We've saved tens of thousands of dollars.

John Habib

Director of Content Strategy, Diligent

diligent_white_updated

Meet your coach

I've trained 2,500+ marketing professionals on how to build AI agents that actually change their career. 20% of graduates got a promotion or a new job.

I've also built custom enterprise training for giants like KAYAK, Xero, HubSpot, & Klaviyo. Before going all-in on AI, I built and sold a marketing agency and led growth at 4 startups that got acquired.

What I care about: Creating a safe and fun space to learn that allows you to ship incredibly useful AI agents that change your career!

    • 20% of graduates secure promotions or new jobs
    • Trained teams at Stripe, Cisco, Notion, HubSpot
    • Previously built and sold a marketing agency
    • Led growth at 3 companies that got acquired

    What you'll build in 5 days

    No theory. No fluff. Just 3 working agents that save you real time starting Monday morning.

    Agent #1

    Your first agent that automates a repetitive task you do every week. Most students save 3-5 hours/week with this one alone.

    Example: Auto-generate social posts from blog articles, complete with scheduling suggestions

    Agent #2

    A more complex workflow that connects multiple steps. This is where students have their "holy s&*#" moment.

    Example: Research competitors → Analyze gaps → Generate content briefs → Suggest SEO optimizations

    Agent #3

    Your custom agent tailored to YOUR biggest bottleneck. This is what you'll demo on Friday and share with your team.

    Example: Campaign performance analyzer that suggests next steps based on your KPIs

    Your 5-day journey

    1 hour per day. Live training. Build together.

    1. Ideate & prioritize

      Map your biggest time sucks. Learn the framework for deciding what to automate first. Walk out with 3 agents you'll build this week (no analysis paralysis).

    2. Prompt engineering that actually works

      Stop writing prompts like everyone else. Learn the 5 techniques that turn "meh" outputs into "how did you do that?" results. Build Agent #1.

    3. Planning + context

      Your agents need to know YOUR business, YOUR brand, YOUR audience. Learn how to feed context so your outputs actually sound like you. Build Agent #2.

    4. Tools + evaluations

      Connect your agents to real data sources. Set up quality checks so you're not babysitting every output. This is where it gets powerful. Build Agent #3.

    5. Demo day 🎉

      Show off what you built. Get feedback. See what others created. Leave with 10+ new ideas to build next. (And a LinkedIn post that gets you noticed.)

    Is this for you?

    This cohort is designed for senior marketing leaders who need results fast.

    Perfect if you're

    • A Senior, VP, or Head of Marketing/ Content/ Digital who needs to prove ROI from AI
    • Overwhelmed by AI hype and don't know where to start
    • Expected to "do more with less" and need to multiply your output
    • Ready to dedicate 1 hour/day for 5 days to transform how you work
    • Want to become the AI expert your team relies on

    Not ready if

    • You're just exploring AI casually (this is hands-on building, not theory)
    • You can't commit to live sessions (recordings available, but you'll miss the magic)
    • You're looking for a certification to put on LinkedIn (we give you working agents, not badges)
    • You want to learn "AI strategy" without building anything

    Become a certified AI expert

    Join the March 9th cohort. Walk out with 3 agents that save you 10+ hours every week!

    Apply for the March 9th cohort

    ✓ 50 Seats Only

    Sign up for the AI workshop

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    Optimizely lagrer og behandler dine personlige data slik vi har beskrevet det i vår Personvernerklæring. Du kan trekke samtykket ditt når som helst.

    Optimizely lagrer og behandler dine personlige data slik vi har beskrevet det i vår Personvernerklæring. Du kan trekke samtykket ditt når som helst.

    Frequently asked questions

    While Opal is built by Optimizely and our customers get priority access, this cohort is open to any senior marketer. You'll learn principles and techniques that work with any AI platform.

    The cohort runs for 5 days, with live sessions daily from 1-2pm ET. We recommend setting aside an additional hour for building your agents. Total: 2 hours/day for 5 days.

    That's the average from our 2,500+ graduates. Some save less (5-7 hours), some save way more (100+ hours). It depends on what you build and how repetitive your current tasks are. But yes, you'll save real time starting the week after the cohort.

    Yes. 100% free. No credit card required. No upsells. We're making a bet that if we teach you to build great AI agents, you'll see the value of the Optimizely platform. That's it.

    Nope. If you can write an email, you can build an AI agent. No coding required. We've trained CMOs, content directors, and marketing managers who've never written a line of code.

    You keep your agents, get free Opal credits to keep building, join our graduate community with weekly office hours, and get early access to new features. Plus, we'll celebrate you on LinkedIn when you ship.

    Recordings are available, but the real magic happens live. You'll miss the peer learning, live feedback, and "aha moments" from seeing others build. We recommend blocking your calendar, most students say it's the best 5 hours they've spent all quarter.