COMPARISON
Evaluating Typeface? Here’s how Opal helps teams move faster, with clarity and measurable results.
You're a marketing leader, you know the drill: endless software evaluations, the pressure to choose the right solution, and the nagging fear of investing in a platform that won't deliver measurable impact.
The market is flooded with tools promising AI-driven content, but when most are just bolt-on solutions, they add more complexity than clarity. You need speed, precision, and results — not more fragmented workflows.
Optimizely Opal, teamed with Optimizely Content Marketing Platform (CMP), is built to cut through the noise, giving you the integrated power to accelerate content creation, ensure brand consistency, and win in the new era of AI search.
Tools like AirOps require extensive setup, constant prompt engineering, and deep technical knowledge, slowing down your marketing team.
Generating content is one thing; integrating it seamlessly into your campaigns, approvals, and performance tracking is another. AirOps leaves you with a content factory, not a content system.
The promise of efficiency crumples when you're forced to stitch together disparate systems for every stage of your content lifecycle.
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How Opal delivers |
AirOps approach |
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Unified platformA single source of truth for all content, campaigns, and data. | Opal connects to CMSes, DAMs, CDPs, analytics tools, and creative tools, acting as a central marketing hub. | Single-use tools = overcomplicated workflows and integration management. |
Brand-aware AIAI that understands your brand, context, and performance data from the start. | Add your company’s brand guidelines and Opal does the rest - ensuring every output is on brand, in compliance, and performant for smarter content at scale. | Requires manual setup and prompt writing for every workflow; AI outputs often lack deeper brand context without extensive configuration. |
No code neededEmpower marketers and creators to build and execute without technical blockers. |
Opal’s no-code, natural language agent builder and intuitive UI enable rapid agent and workflow creation. You’re also not locked into OOTB agents – customize or build your own! | Workflows often require logic building and API know-how, creating reliance on technical teams. |
Enterprise governanceRobust permissions, governance, and reliability for global brands. |
Opal provides enterprise-grade governance, permissions, and uptime SLAs, ensuring brand safety and operational consistency. | Users report potential credit limits and reliability snags, lacking the proven stability for large-scale operations. |
AI search optimizationComprehensive strategy to dominate Generative Engine Optimization (GEO). | Opal addresses GEO from every angle – content, website set-up, etc., helping you future-proof for evolving AI Search landscapes. | Primarily focuses on helping your content get cited, a narrower approach to AI Search. |
Optimizely has been recognized by top analyst firms, with a total of 12 leadership positions across all products.
2025 Gartner® Magic Quadrant™ for Content Marketing Platforms
Recogized a leader
2025 Gartner® Magic Quadrant™ for Content Marketing Platforms
Recognized A Leader
Men ikke bare ta oss på ordet - sjekk hva de har å si.
John Habib
Director, Content Strategy, Diligent
Michael Richter
Manager Conversion Optimisation & UX | E-Commerce TUI Hotelbrands, Robinson Club
Don’t spend another week stuck in content chaos or fragmented workflows.
See how Opal helps you move faster, achieve clarity, and deliver measurable impact across all your marketing efforts.
