Your website isn't broken. It's invisible.

AI discoverability, built into your CMS foundation

Not another GEO platform. A CMS designed for generative search.

Search used to lead to your site. Now it leads to AI recommendations first.

Over the past year, marketers have been experimenting with optimizing for prompts in addition to traditional SEO tactics. What teams are discovering is that this isn't a new step in a workflow, but an updated tweak to their content infrastructure.

AI doesn't interpret content the same way people do. They're looking for intent signals such as relevance, authority, and trustworthiness, which in many cases is executed at the page level. You can do this manually or you can have your CMS do this for you.

How Optimizely CMS helps you show up and stand out

GEO capabilities built into Optimizely CMS

Capability	Purpose	What it does
GEO Analytics	Help understand how content is interpreted in AI-driven discovery and review changes over time	Runs executions of prompts and topics you're tracking to provide insights into overall visibility and citation share over time.
Content Refresh Agent	Keep content aligned with information AI may rely on	Spots outdated or inconsistent content opportunities, as LLMs tend to show a recency bias when referencing content in answers.
SEO Metadata Optimization Agent	Clarify page meaning for machine interpretation	Many of the practices that improve visibility in answer engines are familiar SEO disciplines: This agent suggests titles, descriptions, and alt text you can apply to make pages clearer when summarized.
GEO Schema Optimization Agent	Add structured context to content	Adds structured markup so key details are easier for AI to pull and understand.
FAQ Creation Agent	Present information in answer-friendly formats	Creates topically relevant FAQs, which maximizes content depth by providing LLMs with as much information as possible in one concise, structured page.

Together, these agents reveal how AI systems perceive a site, where meaning is lost, and which structural improvements will deliver the strongest gains. This reflects the core principle of GEO: optimize for clarity, predictability, and machine relevance.

The effect is transformative. Teams no longer guess what to change or rely on sporadic audits. They receive continuous, AI-driven recommendations and apply them through structured components, creating a consistent site-wide architecture that improves crawl efficiency, citation likelihood, and the quality of referral traffic.

AI agents do not replace human judgment. They elevate it by providing the precision and pattern recognition needed to succeed in a landscape where interpretability determines visibility.

So what's next?

Stop chasing clicks and start designing for AI discovery.

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