Optimizely Wins Gold in CMSWire's 2026 IMPACT Awards for Excellence in Digital Experience & Journey Optimization

NEW YORK, April 27, 2026 - Optimizely, the leading digital experience platform (DXP) provider, today announced that the company has won the Gold award for Excellence in Digital Experience & Journey Optimization in CMSWire's 2026 IMPACT Awards. The award, presented by CMSWire, honors vendors for the exemplary nature of their products, platforms and solutions, as well as the work they have done on behalf of their clients.

Marketing and digital teams face a common challenge: too many tools, too little connection between them, and too much time spent coordinating work rather than creating it. To address this, Optimizely brings content management, content marketing, experimentation, personalization, and analytics into a single unified workflow. At its center is Optimizely Opal, Optimizely's agentic orchestration platform, whose AI agents act on marketers' behalf, handling everything from content ideation and drafting to personalization and performance optimization without requiring teams to switch tools.

“This recognition from CMSWire speaks to what our customers are achieving every day: moving past the digital chaos and getting back to great storytelling,” said Tara Corey, SVP, Marketing at Optimizely. “We built Optimizely One to bring the entire marketing lifecycle into one place, and AI made it possible to take that original vision even further. The judges saw what our customers already know, when AI is embedded into the workflow rather than bolted on top of it, it removes the friction that usually gets stuck between a great idea and a standout experience.”

The 2026 IMPACT Awards recognized three platform innovations that Optimizely introduced over the past two years that are redefining what digital experience excellence looks like in practice:

• Optimizely Opal, the first agentic orchestration platform for marketing and digital teams, is embedded across Optimizely One and accessible directly within tools like Slack and Teams. It powers nearly 10,000 AI actions daily (a 10x increase since May 2025) with adoption spanning more than 50 countries. Enterprise teams using Opal have seen campaign completion time reduced by 53.7%, task time cut by 75%, content engagement up 7.4%, and teams are delivering 56% more campaigns and creating 77% more assets. On the experimentation side, AI-driven acceleration has improved testing velocity by 50% and increased winning experiments by 126%.

• Optimizely Analytics launched following the acquisition of NetSpring, bringing warehouse-native analytics directly into the marketing lifecycle. By connecting to customers' existing data warehouses, it eliminates siloed reporting and ensures a single source of truth for behavioral and campaign insights. Thanks to powerful visualizations and self-serve access, reporting that once took days can now be completed in minutes, and teams can trace every metric back to its raw source.

• Optimizely CMS launched its SaaS version in mid-2024, expanding the CMS portfolio with an API-first, cloud-native platform that enhances scalability, security, and performance while supporting flexible deployment models. A marketer-friendly Visual Builder adds drag-and-drop, in-context editing, accelerating content creation and reducing developer dependency. Plus, built-in Generative Engine Optimization (GEO) capabilities ensure content stays discoverable across both traditional search and AI-powered platforms like ChatGPT and Gemini.

Together, these three innovations represent what judges recognized as true excellence in digital experience: a connected platform where teams orchestrate intelligent workflows, learn from trusted data, and execute across every channel, without the friction that slows most organizations down.

To learn how Optimizely One helps enterprise teams build and optimize digital experiences, visit: https://www.optimizely.com/products/

About the CMSWire IMPACT Awards
The CMSWire IMPACT Awards celebrate exceptional work in the fields of customer experience, digital experience and customer service. Winners were chosen from qualified nominees who were required to be customer experience leaders, departments/teams or vendors that deployed superior customer experience initiatives or programs over the past year. Judging was completed by a panel of practitioners and industry specialists, led by CMSWire Editor-in-Chief Dom Nicastro, with the winner and honorable mentions selected based on information provided through the nomination process. Learn more at https://www.simplermedia.com/impact-awards/cmswire/.

About CMSWire
For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals. Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations. To learn more, visit CMSWire.com.