Agents in Action - Where human creativity meets AI

Where human creativity meets infinite possibility

Agents in Action is the webinar series designed to cut through the noise and show what AI looks like when it actually works. Explore how AI can power your workflow, unlock new opps, and get your marketing feeling alive again.

Agenda

What to look forward to

Get inspired, get practical, get results. Walk away each week with actionable tactics and strategies, fresh frameworks, and new ideas to prioritize, scale, and measure AI in marketing — so your team can work smarter, faster, and (way) more creatively.

April 9th - Humans X Agents: Finding the perfect balance

Daniel HulmeChief AI Officer, WPP

Julia MaguireIntegrated Marketing & AI Innovation Director, Optimizely

April 9th, 2pm GST

Agents are now firmly part of the marketing toolkit. Have marketers been intimidated? Sure. And in the rush to make AI 'work for us', have we risked sidelining the human creativity that sets brands apart? More than ever.

In this session, learn how to balance human brilliance with agent autonomy to build a sharper, safer, more resilient marketing org.

Spot and prioritize high-impact AI opps
Avoid AI adoption pitfalls
Reinvent brand trust in this new era
Unlock the iconic human–agent duo

April 16th - How Diligent built its agentic marketing engine

John HabibDirector, Content Strategy, Diligent

Leah MessengerContent Marketing Manager, Optimizely

April 16th, 2pm GST

Diligent is a trailblazer in the world of using AI for marketing. Discover how the team use agents to centralize, templatize, and scale marketing tasks, in a way that cuts days of work into hours (and they aren't stopping there either).

In this session, you'll learn how to:

Spot the gaps in your current AI-driven content strategy
Truly accelerate execution with standardized workflows
Remove blockers and repeated work by breaking down silos

April 23rd - AEO unlocked: Optimizing agents on search

Bernard HuangFounder, Clearscope

Michiel DorjeeDirector, AI Innovation & Digital Marketing, Optimizely

April 23rd, 2pm GST

Your traffic is down, you’re not showing up like you used to, and the mentions you do get are not representing your brand well. That’s the new reality of AI-driven search.

In this session, you’ll learn: