Barcelona Roadshow
Transform digital experiences with Opal AI and drive significant growth.
Join forward‑thinking leaders for an evening of insight, networking, and practical strategies to unlock the full potential of your digital presence. This event is co-hosted by Product Hackers.
22, apr., 2026
Hotel Catalonia Ramblas, Carrer de Pelai 28, Ciutat Vella
Barcelona, Spain
Hosted by:
Date: April 22, 2026 | Venue: Hotel Catalonia Ramblas, Barcelona
Why attend
- Learn from experts and peers. Expect inspiring content and real‑world stories that show how modern teams achieve measurable impact with Optimizely.
- Network with innovators. Connect with industry leaders and Optimizely specialists to exchange ideas and accelerate your roadmap.
- Walk away with action. Focused sessions designed to help you enhance digital experiences and optimize customer journeys—powered by Opal AI.
Agenda highlights
A dynamic program featuring keynote voices, including:
- Frans Riemersma (MartechTribe) — marketing technologist, researcher, and advisor; co‑publisher of MartechMap.com and the annual State of Martech report.
- Marten Bokedal (Optimizely) — Optimizely’s vision for the next era of AI‑powered digital experiences.
- Insightful customer case: The Nespresso Experimentation Journey and What's Next
- and more
Who should attend
This event is designed for forward‑thinking leaders looking to discover cutting‑edge strategies and innovative solutions for digital experience.
What you’ll take away
- A clear view of how Opal AI and Optimizely solutions can enhance your digital presence and accelerate growth.
- Practical frameworks to optimize journeys and drive measurable results.
- New connections with peers, partners, and Optimizely experts.
Agenda
Join us for an exclusive evening of networking, insights, and vibrant Barcelona energy at the stunning Vanguard Rooftop. This is your first opportunity to connect with fellow industry leaders, register for the main event, and immerse yourself in the spirit of innovation that defines Optimizely.
AI is changing more than how we work... it’s redefining work (and life) entirely. In this keynote, Shafqat Islam, President of Optimizely, shares a point of view you don’t often hear— one from the side of an AI builder. This isn’t a talk about productivity hacks or replacing humans with machines; it’s a reflection on the deeper shifts underway as AI reshapes software, processes, and teams — forcing us to reinvent what we've always known and allowing us to redefine our opportunity as humans.
Extend your Optimizely Roadshow experience and join us for an intimate networking dinner. This is your opportunity to delve deeper into the day's discussions, forge meaningful connections, and unwind in a relaxed setting after an inspiring day of learning.
Share your key takeaways, explore potential collaborations, and connect with peers and Optimizely leaders in a more personal atmosphere. Great conversations often happen over great food!
Hotel Catalonia Ramblas, Carrer de Pelai 28, Ciutat Vella
Carrer de Pelai, 28, Ciutat Vella, Barcelona, 08001, Spain