Berlin Roadshow
Transform digital experiences with Opal AI. Drive significant growth.
Join us for a day of insight, networking, and practical strategies to unlock the full potential of your digital presence.
mar
24
24, mar., 2026
Spielfeld Digital Hub
Berlin, Berlin, Germany
Hosted by:
Why you should attend
- Learn from experts and peers. Expect inspiring content and real‑world stories that show how modern teams achieve measurable impact with Optimizely.
- Network with innovators. Connect with industry leaders and Optimizely specialists to exchange ideas and accelerate your roadmap.
- Walk away with action. Focused sessions designed to help you enhance digital experiences and optimize customer journeys – powered by Opal AI.
Agenda highlights
Morning Roundtable: Optimizing Value Workshops [Customer-Only]
Attend tailored sessions for Optimizely One and Campaign: Best practices, advanced strategies, and hands‑on ways to leverage Optimizely products for measurable results.
Afternoon: Time for the Roadshow!
A dynamic program featuring keynote voices, including partners, Optimizely experts and compelling customer case studies that demonstrate real-world impact.
Who should attend
This event is designed for forward‑thinking leaders looking to discover cutting‑edge strategies and innovative solutions for digital experience.
Foredragsholdere
Felix Glahn
Senior Product Marketing Manager, Optimizely
Selma Kaplan-Laich
Solutions Consultant, Optimizely
Daniel Hikel
General Manager, DACH, Optimizely
Christian Weichelt
Chief Marketing Officer, Cyncly
Thomas Hoppe
Director, Product Management, Optimizely
Salome Isanovic
Director, Customer Success, Optimizely
Maria Kern
Digital Experience Architect, valantic
Edin Memisevic
Director DX Consulting, kuehlhaus AG
Jonas Baumbach
Head of Digital Web Unit, Steinberg Media Technologies
Sascha Mai
Global Digital Transformation Officer, Condor
Bernd Eßmann
Executive Director Digital Platform, IBM iX
Agenda
9:30 a.m.-10:00 a.m.
[Customer-Only] Registration
10:00 a.m.-12:00 p.m.
[Customer-Only] Optimizing Value Workshop | DXP & Campaign featuring IBM iX
Dive deep into product-specific insights and best practices for both Optimizely Campaign and Opti One in this customer-only workshop in partnership with IBM iX.
The session will feature a look into the future of digital from Bernd Eßmann, Executive Director Digital Platform at IBM iX, presenting: "The next generation of the web isn’t built for people – it’s being built for AI agents." We'll then ground that forward-looking vision in practice.
While most teams can brainstorm dozens of AI ideas in minutes, the hard part is choosing the few that will actually move the needle. In this practical session, you will learn how to identify, define, and prioritise AI use cases that improve marketing productivity and unlock measurable growth. You will learn how to: Spot high-value AI opportunities in your existing marketing processes; Turn ideas into clear, actionable use cases using an example end-to-end marketing workflow; Prioritise what to deliver first and leave with a practical, phased roadmap.
The session will feature a look into the future of digital from Bernd Eßmann, Executive Director Digital Platform at IBM iX, presenting: "The next generation of the web isn’t built for people – it’s being built for AI agents." We'll then ground that forward-looking vision in practice.
While most teams can brainstorm dozens of AI ideas in minutes, the hard part is choosing the few that will actually move the needle. In this practical session, you will learn how to identify, define, and prioritise AI use cases that improve marketing productivity and unlock measurable growth. You will learn how to: Spot high-value AI opportunities in your existing marketing processes; Turn ideas into clear, actionable use cases using an example end-to-end marketing workflow; Prioritise what to deliver first and leave with a practical, phased roadmap.
Salome Isanovic
Daniel Hikel
Bernd Eßmann
12:00 p.m.-1:00 p.m.
Lunch & Registration
1:00 p.m.-1:15 p.m.
Roadshow Opening
1:15 p.m.-1:35 p.m.
Inside the Minds of Today’s Digital Leaders
Why it all feels harder than ever — and how leading teams are responding
Today’s digital leaders are navigating a perfect storm: broken foundations, rising expectations, and an increasingly complex set of channels — all intensified by AI and changing buyer behavior.
In this opening keynote, Alex Atzberger, Chief Executive Officer at Optimizely, shares their view on the challenges facing today's brands — and how leading teams are responding. Drawing from Optimizely’s own journey and customer insights, the session delves into what it takes to fix the foundation, balance priorities, and build momentum for what’s next.
Today’s digital leaders are navigating a perfect storm: broken foundations, rising expectations, and an increasingly complex set of channels — all intensified by AI and changing buyer behavior.
In this opening keynote, Alex Atzberger, Chief Executive Officer at Optimizely, shares their view on the challenges facing today's brands — and how leading teams are responding. Drawing from Optimizely’s own journey and customer insights, the session delves into what it takes to fix the foundation, balance priorities, and build momentum for what’s next.
1:35 p.m.-1:55 p.m.
Customer Case Study: Interview with CMO from Cyncly
Join Cyncly to learn how they are revolutionizing their content strategy by expanding their focus beyond production to optimize their end-to-end processes. See how they leverage Opal and CMP to infuse their workflows with AI and make their content work harder than ever before.
Christian Weichelt
1:55 p.m.-2:15 p.m.
The work we dreamed of: An AI builder's perspective
AI is changing more than how we work... it’s redefining work (and life) entirely. In this keynote, David Knipe, VP, Solution Architect at Optimizely, shares a point of view you don’t often hear — one from the side of an AI builder. This isn’t a talk about productivity hacks or replacing humans with machines; it’s a reflection on the deeper shifts underway as AI reshapes software, processes, and teams — forcing us to reinvent what we've always known and allowing us to redefine our opportunity as humans.
2:15 p.m.-2:35 p.m.
Stay tuned for session details
2:35 p.m.-3:05 p.m.
Afternoon Break
Refuel with coffee and a sweet treat, then join your preferred track - Campaign or Optimizely One.
3:05 p.m.-3:55 p.m.
Optimizely One Track: Meet the Agent Workshop
Maria Kern
3:05 p.m.-3:55 p.m.
Optimizely Campaign Track: Meet the Agent Workshop
Selma Kaplan-Laich
Thomas Hoppe
3:55 p.m.-4:20 p.m.
Optimizely One Track: Freudenberg Performance Materials Case Study
presented by kuehlhaus AG
Edin Memisevic
3:55 p.m.-4:20 p.m.
Optimizely Campaign Track: Mastering the Customer Journey with Steinberg Media and Optimizely
Join Jonas Baumbach, Steinberg Media's Head of Digital Web Unit, for a deep dive into how they use Optimizely to unite data and master the customer journey. Then, look ahead with an exclusive preview of the Optimizely product roadmap and see how new AI innovations will supercharge your marketing.
Thomas Hoppe
Jonas Baumbach
4:20 p.m.-4:45 p.m.
Break
4:45 p.m.-5:00 p.m.
Closing
5:00 p.m.-8:00 p.m.
Post-Event Networking & Flying Dinner
Don't miss this opportunity to connect in a casual setting. Join us for post-event drinks and finger food to discuss the day's topics, share ideas, and expand your professional network.
Spielfeld Digital Hub
Skalitzer Straße 85/86, Berlin, Berlin, 10997, Germany