10 practical use cases for Opal in Campaign

Opal is now available directly within Optimizely Campaign. Unlike general AI tools, Opal has specific agents that understand your campaign data, documentation, and workflows. This context allows you to move beyond simple chat interactions and integrate AI directly into your daily operations.

Here are 10 ways you can use Opal in Campaign today to boost your efficiency.

1. Analyze and optimize newsletter content

Opal acts as a strategic reviewer for your content, providing structured feedback rather than just simple proofreading. It retrieves your actual email content to perform a comprehensive audit.

The prompt: “@newsletter_check Analyze the newsletter for the campaign [Campaign Name].”

The result: Opal provides a "Current vs. Suggestion" analysis, a Content Score (Pass/Fail) and more.

2. Generate subject lines and preview texts

Opal can generate multiple variants for subject lines and preview texts based on your specific campaign topic, helping you set up A/B tests faster.

The prompt: “@subject_previewtext_ideation Please generate new subject lines for the following mailing: [Mailing Name/ID].”

3. Translate and adapt content

Opal can retrieve content directly from a mailing and translate it while adapting the tone for a specific audience (e.g., formal B2B vs. casual B2C).

The prompt: “@translation_mail_content Translate the following email [Campaign ID] into English and adapt it for a more formal B2B audience.”

4. Draft campaign concepts

You can use Opal to outline the structure of complex campaigns, such as welcome series or re-engagement flows, before building them manually.

The prompt: “Act as my campaign copywriter. I am planning a campaign about [Product] targeting [Audience]. Please generate a content package including 3 subject lines, body copy in two tones (Urgent vs. Informative), and 3 CTA variations.”

5. Pre-send quality and spam check

Opal can review your content settings and validity to identify potential issues, such as aggressive sales language that might trigger spam filters or missing unsubscribe links.

The prompt: “Review the following email campaign [ID]. Flag any aggressive sales language that might trigger spam filters and check if I have included a clear reference to the unsubscribe link.”

6. Summarize campaign performance

Opal can retrieve detailed statistical reports for specific campaigns to provide a quick high-level overview of KPIs like open rates, click-through rates, and unsubscribes.

The prompt: “Get the report for Campaign ID [ID]. Summarize the performance, specifically focusing on the Click-Through Rate and total Unsubscribes.”

7. Filter and find campaigns

Opal can search and filter your Smart Campaign list by name, status, or date, helping you locate specific IDs without manually browsing lists.

The Prompt: “Find all campaigns with “Summer” in the name that have a status of 'finished'. Sort them by creation date.”

8. Get instant product support

Opal is connected to the Optimizely Campaign user documentation. It can guide you through complex configurations, such as setting up split tests or deep analytics reports, using your specific data context.

The prompt: “I need to set up a Split Test. Based on the documentation, what are the specific steps to configure the recipient distribution so it is 10/10/80?”

9. Market research and competitive analysis

Opal can assist with strategic tasks by analyzing competitors or identifying industry trends to inform your content strategy.

The prompt: “Analyze the following competitors: [Competitor A, Competitor B] and list their best-selling products. Then, tell me which subject line trends are currently working well in the B2B SaaS industry.”

10. Monitor transactional mail status (Coming Soon)

We are developing capabilities that will allow Opal to retrieve status reports for transactional mails, enabling you to identify skipped recipients or hard bounces via chat.