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Posted oktober 20

Power Your Automations: 55+ New Make & Zapier Integrations

2 min read time
Imagine this: It’s Wednesday evening. Sarah, an eCommerce marketing manager, is toggling between five different browser tabs - again. She’s manually copying customer data from her online store into her CRM, double-checking lists in a spreadsheet, and then scheduling follow-up emails in her campaign tool. Tomorrow, she’ll do it all over again. Now imagine if Sarah’s entire routine ran automatically. Her leads captured in real time. Her campaigns triggered at the perfect moment. Her data, always in sync without the copy-pasting or staying late doing manual ex- and imports.

That’s exactly what the new Optimizely Campaign integrations via Make and Zapier make possible. 

Introducing 55+ Integrations to Level up Your Marketing 

Over the past months, we've expanded the Campaign Marketplace to include over 55 new integrations - each one carefully selected based on real customer needs and strategic value. 

By providing you with connections to apps you already use, Optimizely Campaign bridges the gaps in your marketing tech stack. 

21 New Integrations via Make and Zapier 

Our latest release brings 20+ integrations that span your entire marketing ecosystem: From lead capture to e-commerce, from CRM to customer support, from social platforms to analytics: connected via integrations, so you can skip the manual data transfer.

Start with one integration – then level up by combining them 

The real magic happens when you start combining integrations creatively. Here are a couple examples: 

  • Lead Nurture Engine: Capture leads via Contact Form 7 → trigger Campaign welcome flow → track engagement in Amplitude. 
  • E-commerce Powerhouse: Sync orders from PrestaShop → segment customers in Zoho CRM → validate emails with Bouncer → send WhatsApp confirmations. 
  • Social to Support Loop: Turn engagement or the post creation in Pinterest into Campaign template → start the smart campaign to the targeted reachouts. 

Each combination creates a seamless journey, from discovery to purchase to retention -  all running quietly in the background.

No-code integrations 

The best part? You don’t need to code a single line. With Make and Zapier, these integrations can be set up in just a few clicks, connecting your existing tools with Optimizely Campaign for real-time data syncing, automated triggers – all with zero coding effort. 

To get you started even more quickly, our team can provide you with ready-to-use templates and JSON structures for these platforms, so you skip the building and leverage our expertly crafted and tested integrations in minutes.

Our goal with the Marketplace in Optimizely Campaign 

Every marketing team has a “Sarah” - the one holding everything together across tools, tabs, and spreadsheets, most often manually. 

With Optimizely Campaign integrations via Make and Zapier, those repetitive manual tasks can finally become seamless, automated workflows. 

By integrating Optimizely Campaign with Make and Zapier, you get: 

  • Smarter, more personalized customer journeys. 
  • Cleaner, faster data flows between tools. 
  • More time for creative work - and less time copying and pasting. 

Visit the Campaign Marketplace to explore the full catalog of integrations.  

Have a specific integration request or use case in mind? We'd love to hear from you. Fill out our Request Form or reached out to the Customer Success managers and let us know what workflows you need to make your marketing operations more efficient. We're also constantly expanding our integration ecosystem based on what our customers need. 

Looking Ahead: With 55+ integrations now live and many more in development, we’re committed to making Optimizely Campaign the most connected marketing automation platform in the ecosystem. From form builders and CRMs to social channels and analytics tools. 

One platform. Every connection. Endless possibilities. 

  • Last modified:20.10.2025 13:35:03