Forrester TEI study: How organizations saved money and drove ROI with Optimizely One

The phrase “do more with less” gets thrown around a lot, doesn’t it?

But the thing is, at Optimizely, we genuinely do get our customers doing more with a whole lot less.

• 1x ultra-efficient all-in-one platform
• 1x infinite AI workforce, thanks to Optimizely Opal
• 1x budget that doesn’t grow just because your business does

Our customers and the digital experiences they provide is at the heart of everything we do... which is exactly why we know you might not want to just take our word for it. That’s why we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study of Optimizely One.

For this study, Forrester interviewed 5 decision-makers with experience using Optimizely One solution and combined the results, showing its benefits, cost-effectiveness and overall financial impact for a composite organization.

From siloed to streamlined

The Optimizely One platform provides companies with AI-powered solutions for the entire marketing lifecycle, including:

• Content management
• Content marketing
• Optimization
• Analytics
• Commerce
• Personalization

Before this all-in-one solution? Companies were previously personally creating solutions or opting for the best of breed approach; only to suffer the wrath of fragmented martech AKA integration issues, no single source of truth for data across teams, and siloed operations.

Forrester’s key findings

Now, we don’t want to ruin the study for you (which you can find here), but here are some of the research highlights:

• Three year return on investment (ROI) of 446%
• Conversion gains of 8% from more engaging, relevant digital experiences
• 40% boost in productivity among developers creating digital experiences
• 35% boost in productivity among content marketers
• <6 months payback — the breakeven point for an investment

Let’s dig into some of the core learnings a little more.

More engaging, relevant digital experiences are key

Digital experiences are all about grabbing the attention of your target audience—and keeping it. It comes as no surprise to anyone that grabbing that attention is becoming increasingly more difficult (a special thanks to AI here), but that only makes your company’s digital experience more important than ever.

In the study, you’ll find how organizations using Optimizely One saw:

• Increased digital session visit growth of 5%
• Digital conversions boosted by 8%
• Much-improved user experience and navigation

The right tools = greater productivity and efficiency

But it’s not all about your customers, right? When it comes to creating these experiences, you need ease-of-use and efficiency for your teams.

The Forrester TEI study found that Optimizely One contributed to:

• 40% acceleration in developers’ productivity levels when creating digital experiences
• 35% acceleration in content marketers’ productivity for the same
• 50% increase in productivity around content created for non-digital experience related initiatives

This comes down to the flexibility in CMS templates and the ease in which marketers can add new features and update pages. This, in tow, frees up bandwidth for developers to create the experiences and for marketers to come up with the next big winning idea.

Move faster and more effectively with a unified platform

Consolidating your martech stack isn’t exactly a new phenomenon, however all too many organizations are still suffering with incompatible solutions, data flowing incorrectly, and integration headaches.

With Optimizely One, data analysts gain greater visibility over KPIs with the all-in-one dashboard. With insights readily available and easily accessible from Optimizely Analytics, they can share takeaways with the wider organization faster than ever before; this means faster time-to-market on changes to digital experiences (and wins).

Not only this, but with Optimizely One, interviewees saw cost savings increase by 33% annually, compared to costs of their previous legacy solutions.

Get the full Forrester TEI study

The study found that after investing in Optimizely One, the interviewees saw huge improvement in overall operations around building digital experiences, as well as engagement and revenue from customers. This led them to move on from their legacy solutions and opt for the all-in-one solution that Optimizely One provides.

You’ll find more big numbers in the Forrester TEI Study on Optimizely One.

Download now