[Partner Event] Drumline Utilization Event

Are you tired of running experiments that go nowhere?

Too many testing programmes rely on guesswork, gut-feel and HIPPO-driven testing. The result? A string of inconclusive tests, wasted resources, and a win rate that barely moves the needle.

It’s time for a change. It’s time to let your customers tell you what to test.

In this live session, you'll learn how to build a powerful experimentation pipeline fuelled by real customer signals. We’ll show you how to move beyond assumptions and tap into the data that reveals exactly where your opportunities are.

Classroom Session:

A facilitated teaching session walking through a practical framework for finding better test ideas. We'll cover where your best test ideas are hiding, what most teams are leaving on the table, and how to turn raw customer signal into hypotheses worth running, with real examples throughout and concrete takeaways you can apply straight away.

Breakout Session:

Small group discussion to get hands-on practice and talk to others who are also building their testing practices. You'll practise turning messy customer signals into hypotheses and pressure-test learnings from the classroom session so you're ready to build them into your experiments.