Skip to content
Optimizely Logo
Report

Optimizely named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025

Learn about Optimizely’s evaluation among participating vendors in the 2025 analyst report about digital experience platforms (DXPs).

View the report now

Land
State
Province

Du må oppgi kontaktinformasjonen din for å få tilgang til dette innholdet. Dette betyr at vi av og til inviterer deg til Optimizely-arrangementer og webinarer og sender deg bransjeinnsikt og produktnyheter.

Optimizely lagrer og behandler dine personlige data slik vi har beskrevet det i vår Personvernerklæring. Du kan trekke samtykket ditt når som helst.

Optimizely lagrer og behandler dine personlige data slik vi har beskrevet det i vår Personvernerklæring. Du kan trekke samtykket ditt når som helst.

The Forrester Wave™: Digital Experience Platforms, Q4 2025 has published, and Optimizely is named a Leader in Digital Experience Platforms (DXPs)! 🎉

Optimizely was among the DXP vendors invited to participate in the Q4 2025 Forrester Wave™ evaluation. Optimizely’s performance in the Wave indicates that the company received above average customer feedback relative to other evaluated vendors.

Optimizely has the highest scores possible in 15 criteria within the current offering and strategy categories, including content management, agent orchestration framework, brand-aligned content generation, experience experimentation and personalization, and 11 more.

The independent research firm concluded that “Optimizely’s strategy centers on Opal, its standalone agent orchestration platform that enables autonomous, asynchronous execution across the digital experience stack — setting it apart from traditional DXPs.”

In today’s AI-first world, many teams are turning to innovative tools and vendors to streamline processes and elevate their digital experiences. If that’s your goal as well, this report will be a valuable resource in finding the right solution.

Read the complimentary report to discover:

  • Why Optimizely received a Leader placement in DXPs
  • How Optimizely stacks up to other DXP vendors
  • Valuable insights to help in your evaluation of DXPs


Disclaimer: Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .

Citation: The Forrester Wave™: Digital Experience Platforms, Q4 2025, Joe Cicman