Stratco - Australia
Transforming Stratco’s Ecommerce Platform
Both the Australia and New Zealand platforms are built on Optimizely CMS and hosted in the Digital Experience Platform. The platforms make extensive use of Optimizely Find, Optimizely Commerce, and Optimizely's personalization engine.
Search in focus
The new websites are designed to quickly get customers to what they are looking for. A rich digital experience also provides enjoyable research pathways via ‘How To’ advice and useful product recommendations. Intuitive navigation and tailored content delivers individualised experiences for customers.
Given the majority of customers start their shopping activity with search, Fusion worked hard to setup and tune the in-site search to match customer search behaviours.
Large range of products
To present Stratco’s range of over 14,000+ products, Fusion completed an advanced integration of Optimizely’s Commerce suite with Stratco's ERP. This provides customers with up-to-date product information, location-based pricing and inventory levels.
Customers can checkout as a guest, Click and Collect their products and redeem vouchers during the purchase flow. Quotes for larger products such as patios or garages can be requested using the quote request tool.
The new platform has a 50% faster page load time than the legacy Stratco website on most pages. Fusion also gave careful consideration to the CMS setup so that Stratco's content editors can easily manage, personalise and publish content without requiring development.
Fusion is now working with the Stratco team to continue improving the new platform for their customers and business.
From the outset, Stratco and Fusion have been one team working in partnership on a big goal. We’ve collaborated on a strong, clear and compelling digital proposition that is already providing an uplift in sales
Damien MairDirector Fusion