Reports Reports

Test & learn

The ultimate guide to delivering high-quality, high-impact products

Get your copy

Du må oppgi kontaktinformasjonen din for å få tilgang til dette innholdet. Dette betyr at vi av og til inviterer deg til Optimizely-arrangementer og webinarer og sender deg bransjeinnsikt og produktnyheter.

Optimizely lagrer og behandler dine personlige data slik vi har beskrevet det i vår Personvernerklæring. Du kan trekke samtykket ditt når som helst.

Speed doesn’t always equal quality. While speed and agility are essential when it comes to delivering products and meeting high customer expectations, customer journeys span multiple devices and touchpoints, and complex platform architectures make each release riskier and harder to test. 

A test and learn approach empowers teams to challenge assumptions. It is a way to quantify customer impact early and often, using feature flags and A/B tests for product validation. Testing and learning transform the delivery model to Design > Build > Experiment > Iterate. 

This guide includes:  

  • How testing and learning deploys fast and fearlessly 
  • How product teams use data to test, learn and adapt 
  • A quick way to assemble a smarter tech stack